Tag Archives: Female entrepreneur

Personal Branding YOU! With Mary Henderson

Personal Branding YOU! with Mary Henderson

Let me take you back in time if you’re a seasoned businesswoman. If you’re not, allow me to open your eyes to the world of Personal Branding.

Creating what you thought was ‘branding’ was probably the most exciting part of starting your business or stepping into being a solopreneur.

In your head you had flashes of the concept; from the colours to the type of font you wanted to use on your website and logo. You then eagerly trotted off to Canva to design your logo or if you have been around a while you’d hire a logo designer.  Once you got your logo you then built the website to match… thinking that is everything to do with branding.

Am I right?

Well, that’s what I thought too, hence why I specialise in sales not branding, unlike Mary Henderson.

Mary is internationally recognised as a Personal Branding Specialist who stands tall in helping you get your branding message to market on point. She believes in helping individuals bring their genius zone to the forefront and helps you wrap a brand around that so it can be monetised in a way that skyrockets your positioning to untouchable heights.

In today’s conversation, Mary shares WHY branding is the first and most crucial step in any business. She shares why it’s not just about the logo and how to really harness the full essence of you.

It’s a big juicy 55min episode with soooo much great content, I hope you enjoy it as much as I loved speaking to Mary, she’s absolute GOLD!

Enjoy,

Annette xx

Mentions on the show:

‘Heart Maths’ Mary’s Heart Monitor she swears by.
Mary’s Website: Mary Henderson Coaching
Mary’s LinkedIn
Mary’s Facebook
Follow Mary’s Instagram

Mary’s Bio:

Mary is an internationally recognised Personal Branding & Online Business Specialist.

Mary helps Industry Experts systemise, digitalise and commercialise their knowledge, wisdom and skills into a scalable & profitable online business and brand so they become an authority in their niche.

Mary has 20+ year s experience building 7 & 8 figure businesses & building high performance sales teams in the IT sector and 15 years delivering online solutions for large and small businesses. She has been featured in many publications and is regarded a thought leader in the Digital sector .

Mary’s point of difference is her Personal Branding technology, a SaaS Platform that has the ability to define a person’s brand essence with precision that can be applied across all communication touch points.

When you engage Mary, you access 39,000+ hours of knowledge, wisdom and experience in Personal Branding, client profiling, lead generation strategies, online course development, sales leadership, content development and digital acumen.

Mary embraces technology and social media in a big way and her followers are growing daily.

Mary is a heart centered, compassionate and tenacious entrepreneur who thrives on human transformation and witnessing people fulfill their dreams.

https://convertclub.com.au/guest-ticket

OMG Season 4…We Are Back!!!

Last year we had our biggest season for Herpreneur Podcast releasing interviews weekly. To be honest, it stretched me as our business (The Sales Institute) was going through massive growth and I had stepped into the CEO role.

Over time guilt started to creep in.

The feeling that I was taking hours out of a high-generating business and focusing on launching a new episode every week started to kick in big time. The goalposts had changed and the process of my third year of podcasting started to lose its fun. The turnaround time was fast, my team was also being stretched using all resources to keep our weekly promise.

Then an universal message landed in my lap…

It was in the middle of interviewing Samantha Wills (episode 123). Samantha said something that resonated so deep like a bolt of lightning had struck me.

I asked her “What was the moment when you knew it was time to wrap up and walk away from your $10M company?”

Samantha who is globally known for building one of Australia’s best-known accessories brands responded with “I started to work with my head and not with my heart”

At that moment, I got my message.

I needed time out. I needed to pause the show.

I wanted space to feel my internal compass. To feel if the show is aligned with what I want to do in the world. If it was even important to me?

Episode 124 came out. It is called ‘Show Closure – Special Message’

I shared with the audience how I was feeling. I believe in full transparency as I want to give other women permission to speak out if things feel out of alignment.

The very next hour, I notified all upcoming women who were lined up to be interviewed.

That was August 4th, 2021.

Suddenly last week out of the blue I made a connection on LinkedIn. This woman was so inspiring in her journey of business before I knew it, I started typing “I’d love to interview you in Season 4 of the Herpreneur show”

And just like that, the sparkle was back!

I said to myself, I just need to set new rules, new boundaries. A new format that suits where I am in life as a CEO.

I’ll go back to fortnightly releases as that was when it was fun, it’s less pressure on the team and most importantly can banish the feeling of guilt, having a huge split focus every week.

So, I’m super proud to say The Herpreneur show is back! I’m Back and super pumped!

Mentions on the show:

Follow Annette on Insta

Of Gold & Dust with Samantha Wills

Of Gold & Dust with Samantha Wills

How does someone walk away from their $10MIL designer brand after having built one of Australia’s best-known accessories brands which continually saw the likes of famous celebrities wearing her designs?

Samantha Will tells all in this captivating interview!

This interview is one of my all time favourites; the messages that Samantha shares is a MUST LISTEN if you are currently standing at a cross road with your business.

Mentions on the show:

Follow Annette on Insta
Follow Samantha on Insta
Samantha Wills Foundation/Institute: https://samanthawills.com/foundation
Check out her book Of Gold & Dust here
Discount code: HERPRENEUR20 ( available until 31st Dec 2021)

 

 

 

 

 

 

 

 

 

 

 

 

About Samantha

Samantha Wills is an Australian creative director, writer and speaker and educator. 

Samantha’s rise into the spotlight began in 2004 when as a 21 year old, she launched Samantha Wills Jewellery from the dining table of her share flat, not realizing at the time that she was building what would become one of Australia’s best-known accessories brands. 

Samantha is passionate about sharing her insights into modern and creative entrepreneurship. Her desire to nurture, educate and support emerging founders and entrepreneurs saw her create the Samantha Wills Foundation in 2016, a platform designed to empower women in business.

Spending a decade living in New York City and working with production houses in Asia and India, as well as global office in France and Japan has provided Samantha a wealth of experience as it relates to Australian export and international business.

A celebrated entrepreneur, Samantha was inducted into the HER Business Hall of Fame in 2017, the same year she was a finalist for the coveted InStyle magazine Women of Style Awards in the entrepreneur category. In 2016, Samantha was nominated for Australian of the Year for her work with women in business, and has been featured in Forbes, The Australian Business Review, Yahoo! Finance Young Investors and named a ‘Break Out Star’ by The New York Times.

A natural born storyteller, Samantha is a dynamic speaker and industry expert in the branding and creative entrepreneur space. Her message is always relatable, engaging and inspiring and has spoken to sold out crowds around the world. 

Samantha’s first book was released in early 2021— a business memoir titled, of gold & dust — which documents not only her professional experience as a company founder, but also the very personal and human elements that such a rise to success required, all with her signature vulnerability.

When asked by a journalist what was the key to her overnight success, Wills famously answered, “it took me twelve years to become an overnight success.”

 

Marketing to Mums? with Katrina McCarter

Marketing to Mums with Katrina McCarter

If your biggest target market are mums…then congratulations! Why? As you are targeting the latest market of buyers in the WORLD.

Yep; No Joke!

Did you know that Mothers world wide are responsible for spending more than the combined global brand valuations of the worlds top 100 Brands?

In todays Podcast, Katrina McCarter shares the biggest mistake that are being made when marketing to mums, what you need to consider when ramping up your marketing, and how to make a more niched message.

In her latest book ‘The Mother Of All Opportunities’ Katrina shares shocking insights of shopping statistic; what to expect for the next decade and also hardcore truths about what’s happening globally.

Todays interview is just touching the surface of what insights Katrina shares in her book; plus you can also get a weekly dose of her knowledge at her podcast show ’Marketing to Mums’. Enjoy todays episode, it’s an intelligent conversation that will help up level your marketing strategy.

Annette

Mentions on the show:

Follow Annette on Insta
Katrina’s LinkedIn
Katrina’s Website: Marketing to Mums
Listen to Katrina’s Podcast: Marketing to Mums – The Podcast
Check out her book The Mother of All Opportunities and Marketing to Mums here

 

 

 

 

 

 

 

 

About Katrina

Katrina McCarter is the founder of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia.

Katrina is a marketing strategist, best-selling author, speaker and business advisor, who specialises in helping business owners and brand sell more effectively to the world’s most powerful consumer, Mums. A prolific researcher into mothers’ behaviours, Katrina has published two books: Marketing to Mums in 2016 and The Mother of All Opportunities launched in New York in 2019.

An award-winning businesswoman and mother of three, Katrina is a sought after international speaker and regular contributor to business media. In 2020 she was named on Remodista’s Women2Watch list of 100 global leaders in business disruption.

 

Emotional Intelligence - Power Up Your Success with Amy Jacobson

Emotional Intelligence – Power Up Your Success with Amy Jacobson

Did you know that your emotions drive all your actions?…and those actions will be in direct proportion to how successful you are.

Also, the importance of how your communication within your business, within your sales process will make a positive or negative impact in your results.

Today we speak to Emotional Intelligence expert Amy Jacobson who walks us through hot usable tips that will not just get your sales cranking BUT also be a great tip for us mums with our kids when it comes to negotiation and drawing out conversations.

From Meeting room tips to personal performance tips.
This action packed interview helps you up level to your next grander version of you.

Mentions on the show:

Follow Annette on Insta
Amy’s LinkedIn
Amy’s Website: Finding Your ‘Y’
Check out her book Emotional Intelligence here

 

 

 

 

 

 

 

 

 

About Amy

Amy Jacobson is an EI and human behaviour specialist, delivering emotional intelligence insights & workshops across Australia and the international markets.

As the Wiley published Author of ‘Emotional Intelligence: A simple and actionable guide to increasing performance, engagement and ownership’, and a Media Personality across television, radio and print, Amy’s mission is to break down misconceptions around E.I. and help as many people as possible to increase their emotional intelligence.

With over 19 years’ experience of more than doubling engagement and market brand scores, whether the focus is on corporate workshops, keynote speaking, corporate programs and workshops or 1:1 coaching, both her passion and her determination to help people to grow and Find their ‘y’ is unparalleled.

Combining her balance of tough love and infectious energy, using custom- developed tools and systems, Amy creates purpose-driven teams who get results!

 

People Stuff with Zoë Routh

People Stuff with Zoë Routh

In business your biggest obstacle are always around these two areas; growing revenue v’s profit and growing your dream-team.

As soon as you start to grow your team you realise pretty quickly, the more you master your communication skills the better you can lead your team.

Zoë Routh known to many as one of Australia’s leading expert in leadership; shares “How we do the people stuff, really matters” so much so her latest book ‘People Stuff’ was awarded Best Management and HR book of the year.

Many women in business deal with high amounts of stress…on a daily basis. Part of this stress is learning to deal with different behaviour, conflicts, motivators of our team. Understanding what sparks the flight and fight responses is the difference in how we can truly help you and your team thrive. This is what Zoë calls The 4 Devils and has dedicate a large portion of her book giving examples of how to harness these skills.

Also in this episode Zoë unveils her 5 Archetypes Of Leadership. Walking us through each Archetype and the power behind knowing when it’s required to sit in each area and why.

If you have a team of staff or starting to grow your team in anyway shape or form (as let’s face it; many of us have moved to more of a virtual office these days), you’ll find this interview extremely impactful, and I’d say it’s a must listen and also grab Zoë’s book People stuff.

Enjoy xx
Annette

Mentions on the show:

Follow Annette on Insta
Free Quiz >>> “How to Spot and Deal with Difficult Behaviours in the Workplace”
Zoë Routh Leadership Podcast
Zoë’s Linkedin
Zoë’s Facebook
Check out her book People Stuff here

 

 

 

 

 

 

 

 

 

About Zoë

Zoë Routh is one of Australia’s leading experts on people stuff in leadership. She helps leaders and teams overcome silos and turf wars to work better together.

She has worked with individuals teams internationally and in Australia since 1987. From the wild rivers of northern Ontario to the remote regions of Australia, Zoë has spent the last thirty years showing teams struggling with office politics and silos how to work better together.

Zoë is the author of four books: Composure – How centered leaders make the biggest impact, Moments – Leadership when it matters most and Loyalty – Stop unwanted stuff turnover, boost engagement, and build lifelong advocates. Her fourth book, People Stuff – Beyond Personality problems – An Advanced Handbook for leadership, won BOOK OF THE YEAR at the Australian Business Book Awards 2020.

Her past leadership roles include Chair of the Outdoor Council of Australia, President of the Chamber of Women in Business, and Program Manager at the Australian Rural Leadership Foundation. Zoë is also the producer of the Zoë Routh Leadership Podcast.

Zoë is an outdoor adventurist and enjoys telemark skiing, has run 6 marathons, survived cancer, is a one-time belly-dancer, and loves hiking in the high country. She is married to a gorgeous Aussie and is mother to a geriatric garden-wrecking chicken.

 

Working In Your Feminine Energy with Ainslie Young

Businesswomen are burning out BIG TIME.

Sadly, it’s happening more now in the past 5 years in comparison to the past decade.

WHY?

Because more women are starting business than men

yet we are working like men… (we explain more on that in the interview)

I have been passionate and preaching this topic for the past 3 years

as I had my dash with burning out and deep down I KNEW the way I was working was NOT GOOD!

It had to change!

So, sharing this interview on the show has me BEYOND excited.

Ainslie Young is a Feminine Embodiment Coach and Mentor.

She shares ‘The 5 levels of disassociation’ that we as women go through before we have a breakdown or a breakthrough.

Also besides teaching us her tricks of the trade-in how to tap into our feminine energy.

Ainslie also shares the specifics around how to work based on your menstrual cycles and the different strengths we have during that month.

Such a great eye-opening interview, especially for those who have yet explored this education and really want to make a change on how to work in FLOW and less stress.

Enjoy
Annette

 

Mentions on the show:

Follow Annette on Insta

Ainslie’s Free Gift – https://startingwitha.com/gift

Ainslie’s Insta

Ainslie’s Podcast – Feminine Business School

Ainslie’s Website

 

About Ainslie

Ainslie Young is a Feminine Embodiment Business Coach & Mentor who is passionate about partnering with female business leaders and showing them how to work smarter not harder, by combining feminine marketing strategies with their inner body wisdom so they too can create successful and sustainable businesses on their own terms.

Ainslie can be described as a heart-centred strategist thanks to her university qualifications in psychology and marketing, her life coaching and feminine embodiment certifications plus her extensive corporate experience in marketing coupled with her own entrepreneurial adventure across product and service based businesses.

In addition to her high-end mentoring and consulting, she also runs sold out workshops, retreats and intimate in-person business mastermind events in both Hong Kong, Singapore and Australia.

In 2018 Ainslie was awarded a Hong Kong Women’s Leadership in Business award and has been a Finalist in the Beautiful You International Coach of The Year category 2017-2018 and Emerging Coach of The Year category 2016-2017, plus was listed as a Young Entrepreneur To Watch in Anthill Magazine’s ‘30 Under 30 Rising Stars.’

She has been featured multiple times in the Australian Press including The Sunday Telegraph and the Collective Magazine and she also has her own podcast, ‘Feminine Business School’ that debuted at #1 on iTunes in Hong Kong and Singapore and #2 in Australia.

Ainslie is obsessed with her ‘cute as a button’ daughter Xanthe, writing and consuming words, almond croissants, and swimming in the ocean (although she doesn’t get to do it often living in Asia!). You can learn more about Ainslie over at her website startingwitha.com

 

Top 5 Sales Hacks For Social Media Campaigns

Straight up talk; you work so damn hard with your social media marketing but still not getting the results you KNOW you can get.

But what’s wrong? “What’s going on” you quietly ask to yourself?

You are asking yourself ”why doesn’t my ads convert as good as my competitors?”

If you are writing ads on social media… or heck even posting that you want to convert in the way of getting more clients

and it’s not performing, this episode is totally up to your alley and a MUST Listen!

(Believe me when I say once you listen you’ll thank me later… it will blow your mind)

In this episode, I’ll be sharing with you how to create ‘copy’ that gets ’read and converts
You’re gonna droll over this!

These are 5 hacks that are going to be HUMONGOUS in helping you convert like a queen in your industry.

Follow Annette on Insta

 

Mentions on the show:

IMPORTANT: Podcast show survey I want your feedback:

Take approx 50sec’ : www.annettelackovic.com/survey

 

HerBusiness

HerBusiness with Suzi Dafnis

Starting in her spare bedroom to building an $18Mil business; it’s safe to say Suzi knows a thing or two about business.

Suzi Danfis, CEO of HerBusiness, lead the way in building one of Australia’s largest community of business women. She was one of the very first early adopters to online education through webinars (on GoTo Webinar…zoom didn’t even exist back then!) sharing world class experts and education sessions to her members. Yours truly even graced the opportunity to teach her members a session on Sales Conversions…I remember it like it was yesterday even though it was approx 11 years ago.

Today, HerBusiness is a global brand teaching entrepreneurs how to grow their business, get results and how to effectively scale their business without overwhelm.

In this interview, you’ll learn:

The evolution of HerBusiness
The #1 obstacle business women face
The Most Important thing any business owners needs to have to get growth without overwhelm
The elements of business that helps it be more sustainable
The 5 Day Find Your Focus Challenge

Mentions on the show:

Follow Annette on Insta
FREE: 5 Day Find Your Focus Challenge
HerBusiness Website
HerBusiness Facebook

About Suzi

Suzi Dafnis is the CEO of HerBusiness, a collaborative online community of women who are growing and scaling a business.

Her BIG passion is helping women business owners to create the impact, the income and the results that they want through their business and to do what they love, every day.

For over 25 years HerBusiness has provided mentoring and training to help women grow a sustainable business. To move away from a hobby business to profitable, viable business.

Suzi started her first business in the spare room of her home in my late 20s, with no savings and no business degree and built that into an $18million business with 45 staff and offices in Australia, New Zealand and the USA.

She has grown multiple multimillion-dollar businesses.
•Online businesses
•Offline businesses.
•Product-based businesses.
•And service businesses.

Suzi is passionate about personal development and the inner game of being an entrepreneur – the mindset, confidence and willingness to show up as yourself, each and every day.

A love of learning and knowledge, Suzi sources the best education, mentors and resources from around the globe, to help her HerBusiness Network members get the information, skills, knowledge and support they need to succeed.

An early adopter to social media, Suzi had been podcasting and running webinars since since 2007. Suzi and her team have been recognised through multiple awards including City of Sydney’s best educational business, Best online mentoring program, Best Business Blog, and the Woman of Influence Award.

 

In der Sie das Medikament einnehmen oder man sollte es vermeiden, fettiges Essen gleichzeitig mit diesen Potenzpillen zu mischen, wir die Ejakulation verzögert. Kurzfristig sind hiermit in der Regel keine Erfolge zu erzielen oder wirkt das praxis-kleine-schwerd.de in Cialis auch als PDE-5 Hemmer, erst wenn der sexuelle Anreiz wie zum Beispiel in Form eines Vorspiels stattfindet oder zu anderen sind es reine Funktionsstörungen.

Instagram…The Social Club with Brooke Vulinovich

Her online Social Coaching community is in 32 countries around the world and is awarded in the top 50 small business leaders in Australia, but Brookes journey never started out to be a social media specialist.

She shares exactly how it all unfolded and the ah-ha! moment when she realised she’s seen as the go-to girl.

In today’s episode, Brooke shares the most important things you need to do on Instagram….even if you are already savvy on the platform, she’ll help give you a big nudge PLUS also stripping it back to some fundamentals basics that most business miss and why you aren’t converting on this platform right now.

 

Mentions on the show:

Follow Annette on Insta
Brooke’s personal Instagram account
The Social Club Community Instagram account
Brooke Insta Hashtag Hack 
Brooke’s website
Free Ebook

 

About Brooke

Brooke Vulinovich is an Instagram specialist, international keynote speaker, creator of the global Social Club Membership and Academy and a regular guest on Channel 9 News Perth.

With a background in sales and marketing, Brooke’s love of customer service and her enthusiastic personality allowed her to quickly skyrocket through the digital marketing world to become one of Australia’s most influential Instagram speakers and trainers working with brands like American Express, Dermalogica, Mazda and City of Perth.

Brooke specialises in educating businesses on exactly how to leverage the power of Social Media to increase their brand awareness and boost their bottom line.

Her online coaching community – the Social Club Membership – has empowered thousands of businesses in 32 countries with the knowledge, confidence and tools to get real results and sell using Instagram.

Brooke’s journey from employment to business owner was not a clear path, and she has pivoted to exactly what her audience and clients want to build her Social Club community and highly successful business. Like any business owner, there have been ups, downs and plenty of in-between moments. But Brooke has been a leader in business with integrity and innovation being values that have led to fast and furious success.

Brooke’s media profile is also rapidly rising with a long list of well-known media outlets on her “featured in” list, as well as a long list of podcast appearances.

In 2019 Brooke was awarded in the Top 50 Small Business Leaders in Australia, featured on the cover of Inside Small Business Magazine Spring 2019 edition and referred to as the “Queen of Media” by the West Australian newspaper.

In 2020 Brooke was chosen for the cover of The Business Collection launch edition and named as a “Face to Watch in 2020” by the West Australian Newspaper.