Tag Archives: Female Author

Show Closure -Special Message From Annette

This is the end of Season 3 and maybe the Herpreneur Show altogether. I’m not entirely sure …what I am sure of is I’m feeling a bigger calling; and I’m taking things off my plate to ‘FEEL’ into it. To allow space for my next evolution to transpire. You can listen about the closure on this episode release. For now, thank you to my hardcore listeners; thank you for all your support and podcast reviews, downloads and shares. We will meet again soon…however that looks, is still to be unveiled!

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Of Gold & Dust with Samantha Wills

Samantha Wills is an Australian creative director, writer and speaker and educator.
Having built one of Australia’s best-known accessories brands, Samantha is passionate about sharing her insights into modern and creative entrepreneurship. Her desire to nurture, educate and support emerging founders and entrepreneurs saw her create the Samantha Wills Institute (previously the Samantha Wills Foundation) in 2016, a platform designed to empower women in business.

Spending a decade in New York City and working with production houses in Asia and India, as well as global office in France and Japan has provided Samantha a wealth of experience as it relates to Australian export and international business.

A celebrated entrepreneur, Samantha was inducted into the HER Business Hall of Fame in 2017, the same year she was a finalist for the coveted InStyle magazine Women of Style Awards in the entrepreneur category. In 2016, Samantha was nominated for Australian of the Year for her work with women in business, and has also been featured in Forbes, The Australian Business Review, Yahoo! Finance Young Investors and The New York Times.

A natural born storyteller, Samantha is an experienced and dynamic speaker and industry expert in the branding and creative entrepreneur space. Her message is always relatable, engaging and inspiring having spoken to sold our crowds around the world.
Samantha’s first book — a business memoir, of gold & dust — documents not only her professional experience as a company founder, but also the very personal and human elements that such a rise to success required, all with her signature vulnerability.

Committed to sharing the knowledge, lessons and resources she has accumulated over the last almost two decades in business, Samantha has created an online masterclass that is designed especially for creative founders working or looking to launch into the entrepreneurial space.
When asked by a journalist what was the key to her overnight success, Wills famously answered, “it took me twelve years to become an overnight success.”

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Samantha Wills Foundation/Institute: https://samanthawills.com/foundation
Check out her book Of Gold & Dust here
Discount code: HERPRENEUR20 ( available until 31st Dec 2021)

 

 

 

 

 

 

 

 

 

 

 

 

About Samantha

Samantha Wills is an Australian creative director, writer and speaker and educator. 

Samantha’s rise into the spotlight began in 2004 when as a 21 year old, she launched Samantha Wills Jewellery from the dining table of her share flat, not realizing at the time that she was building what would become one of Australia’s best-known accessories brands. 

Samantha is passionate about sharing her insights into modern and creative entrepreneurship. Her desire to nurture, educate and support emerging founders and entrepreneurs saw her create the Samantha Wills Foundation in 2016, a platform designed to empower women in business.

Spending a decade living in New York City and working with production houses in Asia and India, as well as global office in France and Japan has provided Samantha a wealth of experience as it relates to Australian export and international business.

A celebrated entrepreneur, Samantha was inducted into the HER Business Hall of Fame in 2017, the same year she was a finalist for the coveted InStyle magazine Women of Style Awards in the entrepreneur category. In 2016, Samantha was nominated for Australian of the Year for her work with women in business, and has been featured in Forbes, The Australian Business Review, Yahoo! Finance Young Investors and named a ‘Break Out Star’ by The New York Times.

A natural born storyteller, Samantha is a dynamic speaker and industry expert in the branding and creative entrepreneur space. Her message is always relatable, engaging and inspiring and has spoken to sold out crowds around the world. 

Samantha’s first book was released in early 2021— a business memoir titled, of gold & dust — which documents not only her professional experience as a company founder, but also the very personal and human elements that such a rise to success required, all with her signature vulnerability.

When asked by a journalist what was the key to her overnight success, Wills famously answered, “it took me twelve years to become an overnight success.”

 

Marketing to Mums? with Katrina McCarter

Marketing to Mums with Katrina McCarter

If your biggest target market are mums…then congratulations! Why? As you are targeting the latest market of buyers in the WORLD.

Yep; No Joke!

Did you know that Mothers world wide are responsible for spending more than the combined global brand valuations of the worlds top 100 Brands?

In todays Podcast, Katrina McCarter shares the biggest mistake that are being made when marketing to mums, what you need to consider when ramping up your marketing, and how to make a more niched message.

In her latest book ‘The Mother Of All Opportunities’ Katrina shares shocking insights of shopping statistic; what to expect for the next decade and also hardcore truths about what’s happening globally.

Todays interview is just touching the surface of what insights Katrina shares in her book; plus you can also get a weekly dose of her knowledge at her podcast show ’Marketing to Mums’. Enjoy todays episode, it’s an intelligent conversation that will help up level your marketing strategy.

Annette

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Katrina’s LinkedIn
Katrina’s Website: Marketing to Mums
Listen to Katrina’s Podcast: Marketing to Mums – The Podcast
Check out her book The Mother of All Opportunities and Marketing to Mums here

 

 

 

 

 

 

 

 

About Katrina

Katrina McCarter is the founder of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia.

Katrina is a marketing strategist, best-selling author, speaker and business advisor, who specialises in helping business owners and brand sell more effectively to the world’s most powerful consumer, Mums. A prolific researcher into mothers’ behaviours, Katrina has published two books: Marketing to Mums in 2016 and The Mother of All Opportunities launched in New York in 2019.

An award-winning businesswoman and mother of three, Katrina is a sought after international speaker and regular contributor to business media. In 2020 she was named on Remodista’s Women2Watch list of 100 global leaders in business disruption.