Tag Archives: human behaviour

Marketing to Mums? with Katrina McCarter

Marketing to Mums with Katrina McCarter

If your biggest target market are mums…then congratulations! Why? As you are targeting the latest market of buyers in the WORLD.

Yep; No Joke!

Did you know that Mothers world wide are responsible for spending more than the combined global brand valuations of the worlds top 100 Brands?

In todays Podcast, Katrina McCarter shares the biggest mistake that are being made when marketing to mums, what you need to consider when ramping up your marketing, and how to make a more niched message.

In her latest book ‘The Mother Of All Opportunities’ Katrina shares shocking insights of shopping statistic; what to expect for the next decade and also hardcore truths about what’s happening globally.

Todays interview is just touching the surface of what insights Katrina shares in her book; plus you can also get a weekly dose of her knowledge at her podcast show ’Marketing to Mums’. Enjoy todays episode, it’s an intelligent conversation that will help up level your marketing strategy.

Annette

Mentions on the show:

Follow Annette on Insta
Katrina’s LinkedIn
Katrina’s Website: Marketing to Mums
Listen to Katrina’s Podcast: Marketing to Mums – The Podcast
Check out her book The Mother of All Opportunities and Marketing to Mums here

 

 

 

 

 

 

 

 

About Katrina

Katrina McCarter is the founder of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia.

Katrina is a marketing strategist, best-selling author, speaker and business advisor, who specialises in helping business owners and brand sell more effectively to the world’s most powerful consumer, Mums. A prolific researcher into mothers’ behaviours, Katrina has published two books: Marketing to Mums in 2016 and The Mother of All Opportunities launched in New York in 2019.

An award-winning businesswoman and mother of three, Katrina is a sought after international speaker and regular contributor to business media. In 2020 she was named on Remodista’s Women2Watch list of 100 global leaders in business disruption.

 

Emotional Intelligence - Power Up Your Success with Amy Jacobson

Emotional Intelligence – Power Up Your Success with Amy Jacobson

Did you know that your emotions drive all your actions?…and those actions will be in direct proportion to how successful you are.

Also the importance of how your communication within your business, within your sales process will make a positive or negative impact in your results.

Today we speak to Emotional Intelligence expert Amy Jacobson who walks us through hot usable tips that will not just get your sales cranking BUT also be a great tip for us mums with our kids when it comes to negotiation and drawing out conversations.

From Meeting room tips to personal performance tips.
This action packed interview helps you up level to your next grander version of you.

Mentions on the show:

Follow Annette on Insta
Amy’s LinkedIn
Amy’s Website: Finding Your ‘Y’
Check out her book Emotional Intelligence here

 

 

 

 

 

 

 

 

 

About Amy

Amy Jacobson is an EI and human behaviour specialist, delivering emotional intelligence insights & workshops across Australia and the international markets.

As the Wiley published Author of ‘Emotional Intelligence: A simple and actionable guide to increasing performance, engagement and ownership’, and a Media Personality across television, radio and print, Amy’s mission is to break down misconceptions around E.I. and help as many people as possible to increase their emotional intelligence.

With over 19 years’ experience of more than doubling engagement and market brand scores, whether the focus is on corporate workshops, keynote speaking, corporate programs and workshops or 1:1 coaching, both her passion and her determination to help people to grow and Find their ‘y’ is unparalleled.

Combining her balance of tough love and infectious energy, using custom- developed tools and systems, Amy creates purpose-driven teams who get results!