Tag Archives: marketing

Personal Branding YOU! With Mary Henderson

Personal Branding YOU! with Mary Henderson

Let me take you back in time if you’re a seasoned businesswoman. If you’re not, allow me to open your eyes to the world of Personal Branding.

Creating what you thought was ‘branding’ was probably the most exciting part of starting your business or stepping into being a solopreneur.

In your head you had flashes of the concept; from the colours to the type of font you wanted to use on your website and logo. You then eagerly trotted off to Canva to design your logo or if you have been around a while you’d hire a logo designer.  Once you got your logo you then built the website to match… thinking that is everything to do with branding.

Am I right?

Well, that’s what I thought too, hence why I specialise in sales not branding, unlike Mary Henderson.

Mary is internationally recognised as a Personal Branding Specialist who stands tall in helping you get your branding message to market on point. She believes in helping individuals bring their genius zone to the forefront and helps you wrap a brand around that so it can be monetised in a way that skyrockets your positioning to untouchable heights.

In today’s conversation, Mary shares WHY branding is the first and most crucial step in any business. She shares why it’s not just about the logo and how to really harness the full essence of you.

It’s a big juicy 55min episode with soooo much great content, I hope you enjoy it as much as I loved speaking to Mary, she’s absolute GOLD!

Enjoy,

Annette xx

Mentions on the show:

‘Heart Maths’ Mary’s Heart Monitor she swears by.
Mary’s Website: Mary Henderson Coaching
Mary’s LinkedIn
Mary’s Facebook
Follow Mary’s Instagram

Mary’s Bio:

Mary is an internationally recognised Personal Branding & Online Business Specialist.

Mary helps Industry Experts systemise, digitalise and commercialise their knowledge, wisdom and skills into a scalable & profitable online business and brand so they become an authority in their niche.

Mary has 20+ year s experience building 7 & 8 figure businesses & building high performance sales teams in the IT sector and 15 years delivering online solutions for large and small businesses. She has been featured in many publications and is regarded a thought leader in the Digital sector .

Mary’s point of difference is her Personal Branding technology, a SaaS Platform that has the ability to define a person’s brand essence with precision that can be applied across all communication touch points.

When you engage Mary, you access 39,000+ hours of knowledge, wisdom and experience in Personal Branding, client profiling, lead generation strategies, online course development, sales leadership, content development and digital acumen.

Mary embraces technology and social media in a big way and her followers are growing daily.

Mary is a heart centered, compassionate and tenacious entrepreneur who thrives on human transformation and witnessing people fulfill their dreams.

https://convertclub.com.au/guest-ticket

OMG Season 4…We Are Back!!!

Last year we had our biggest season for Herpreneur Podcast releasing interviews weekly. To be honest, it stretched me as our business (The Sales Institute) was going through massive growth and I had stepped into the CEO role.

Over time guilt started to creep in.

The feeling that I was taking hours out of a high-generating business and focusing on launching a new episode every week started to kick in big time. The goalposts had changed and the process of my third year of podcasting started to lose its fun. The turnaround time was fast, my team was also being stretched using all resources to keep our weekly promise.

Then an universal message landed in my lap…

It was in the middle of interviewing Samantha Wills (episode 123). Samantha said something that resonated so deep like a bolt of lightning had struck me.

I asked her “What was the moment when you knew it was time to wrap up and walk away from your $10M company?”

Samantha who is globally known for building one of Australia’s best-known accessories brands responded with “I started to work with my head and not with my heart”

At that moment, I got my message.

I needed time out. I needed to pause the show.

I wanted space to feel my internal compass. To feel if the show is aligned with what I want to do in the world. If it was even important to me?

Episode 124 came out. It is called ‘Show Closure – Special Message’

I shared with the audience how I was feeling. I believe in full transparency as I want to give other women permission to speak out if things feel out of alignment.

The very next hour, I notified all upcoming women who were lined up to be interviewed.

That was August 4th, 2021.

Suddenly last week out of the blue I made a connection on LinkedIn. This woman was so inspiring in her journey of business before I knew it, I started typing “I’d love to interview you in Season 4 of the Herpreneur show”

And just like that, the sparkle was back!

I said to myself, I just need to set new rules, new boundaries. A new format that suits where I am in life as a CEO.

I’ll go back to fortnightly releases as that was when it was fun, it’s less pressure on the team and most importantly can banish the feeling of guilt, having a huge split focus every week.

So, I’m super proud to say The Herpreneur show is back! I’m Back and super pumped!

Mentions on the show:

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Of Gold & Dust with Samantha Wills

Of Gold & Dust with Samantha Wills

How does someone walk away from their $10MIL designer brand after having built one of Australia’s best-known accessories brands which continually saw the likes of famous celebrities wearing her designs?

Samantha Will tells all in this captivating interview!

This interview is one of my all time favourites; the messages that Samantha shares is a MUST LISTEN if you are currently standing at a cross road with your business.

Mentions on the show:

Follow Annette on Insta
Follow Samantha on Insta
Samantha Wills Foundation/Institute: https://samanthawills.com/foundation
Check out her book Of Gold & Dust here
Discount code: HERPRENEUR20 ( available until 31st Dec 2021)

 

 

 

 

 

 

 

 

 

 

 

 

About Samantha

Samantha Wills is an Australian creative director, writer and speaker and educator. 

Samantha’s rise into the spotlight began in 2004 when as a 21 year old, she launched Samantha Wills Jewellery from the dining table of her share flat, not realizing at the time that she was building what would become one of Australia’s best-known accessories brands. 

Samantha is passionate about sharing her insights into modern and creative entrepreneurship. Her desire to nurture, educate and support emerging founders and entrepreneurs saw her create the Samantha Wills Foundation in 2016, a platform designed to empower women in business.

Spending a decade living in New York City and working with production houses in Asia and India, as well as global office in France and Japan has provided Samantha a wealth of experience as it relates to Australian export and international business.

A celebrated entrepreneur, Samantha was inducted into the HER Business Hall of Fame in 2017, the same year she was a finalist for the coveted InStyle magazine Women of Style Awards in the entrepreneur category. In 2016, Samantha was nominated for Australian of the Year for her work with women in business, and has been featured in Forbes, The Australian Business Review, Yahoo! Finance Young Investors and named a ‘Break Out Star’ by The New York Times.

A natural born storyteller, Samantha is a dynamic speaker and industry expert in the branding and creative entrepreneur space. Her message is always relatable, engaging and inspiring and has spoken to sold out crowds around the world. 

Samantha’s first book was released in early 2021— a business memoir titled, of gold & dust — which documents not only her professional experience as a company founder, but also the very personal and human elements that such a rise to success required, all with her signature vulnerability.

When asked by a journalist what was the key to her overnight success, Wills famously answered, “it took me twelve years to become an overnight success.”

 

Marketing to Mums? with Katrina McCarter

Marketing to Mums with Katrina McCarter

If your biggest target market are mums…then congratulations! Why? As you are targeting the latest market of buyers in the WORLD.

Yep; No Joke!

Did you know that Mothers world wide are responsible for spending more than the combined global brand valuations of the worlds top 100 Brands?

In todays Podcast, Katrina McCarter shares the biggest mistake that are being made when marketing to mums, what you need to consider when ramping up your marketing, and how to make a more niched message.

In her latest book ‘The Mother Of All Opportunities’ Katrina shares shocking insights of shopping statistic; what to expect for the next decade and also hardcore truths about what’s happening globally.

Todays interview is just touching the surface of what insights Katrina shares in her book; plus you can also get a weekly dose of her knowledge at her podcast show ’Marketing to Mums’. Enjoy todays episode, it’s an intelligent conversation that will help up level your marketing strategy.

Annette

Mentions on the show:

Follow Annette on Insta
Katrina’s LinkedIn
Katrina’s Website: Marketing to Mums
Listen to Katrina’s Podcast: Marketing to Mums – The Podcast
Check out her book The Mother of All Opportunities and Marketing to Mums here

 

 

 

 

 

 

 

 

About Katrina

Katrina McCarter is the founder of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia.

Katrina is a marketing strategist, best-selling author, speaker and business advisor, who specialises in helping business owners and brand sell more effectively to the world’s most powerful consumer, Mums. A prolific researcher into mothers’ behaviours, Katrina has published two books: Marketing to Mums in 2016 and The Mother of All Opportunities launched in New York in 2019.

An award-winning businesswoman and mother of three, Katrina is a sought after international speaker and regular contributor to business media. In 2020 she was named on Remodista’s Women2Watch list of 100 global leaders in business disruption.

 

Show Closure

This is the end of Season 3 and maybe the Herpreneur Show altogether. I’m not entirely sure …what I am sure of is I’m feeling a bigger calling; and I’m taking things off my plate to ‘FEEL’ into it. To allow space for my next evolution to transpire. You can listen about the closure on this episode release. For now, thank you to my hardcore listeners; thank you for all your support and podcast reviews, downloads and shares. We will meet again soon…however that looks, is still to be unveiled!

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Mentions on the show:

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