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PD Warrior with Melissa McConaghy

Do you have message that is so strong you can’t ignore it?

You fear that you’ll be ridiculed at the start, but the evidence is so strong you really want to get it out there?

Then this is the interview for you.

This episode is with Melissa McConaghy who was an expert in her field ; who spoke up about new findings that had her pulled over the coals and nearly lost her reputation in doing so.

Today we hear her journey from a specialist to now a leader and business owner of PD Warrior.

We hear the journey of how Melissa stumbled upon evidence of a better way to treat Parkinson patients and turned this powerful research into a business that now services people worldwide.

 

Mentions on the show:

ARC: Advanced Rehabilitation Centre

PD Warrior

Melissa’s Book: The New Parkinson’s Treatment; Exercise is Medicine

Follow Annette on Insta

About Melissa

Melissa is a clinician, educator, author, entrepreneur and thought leader. Recognised as a Specialist Neurological Physiotherapist in 2010 by the Australian College of Physiotherapists, she holds this title as one of only 8 in Australia. Academically, she also holds a Master of Health Science (Neurological Physiotherapy) and Grad. Certificate in Public Health. Melissa has been very active in the Australian Physiotherapy Association and currently sits on the NSW Branch Council. She is past chair of the Neurology Chapter in NSW and NSW National Representative. Currently, Melissa holds the position as Co-director of the International Neurological Physical Therapy Association (INPA) for the World Confederation for Physical Therapy.

As an educator, Melissa has taught thousands of physiotherapists, exercise physiologists, and fitness professionals in topics ranging across Stroke, Polio, Multiple Sclerosis, Parkinson’s disease, and Technology in Rehab. She presents regular evening lectures and workshops for the Australian Physiotherapy Association as well as for PD Warrior and Advance Rehab Centre. Melissa has also presented at many National and International Conferences as an invited speaker and has recently been appointed Adjunct Professor at La Trobe University.

Melissa also coordinates the internship programs for Physiotherapists and Exercise Physiologists with ACU and Macquarie University. Melissa established Advance Rehab Centre in 2006 as a specialist neurological outpatient and home-based rehab facility and she has grown this to a team of 75staff with an outstanding clinical track record and team culture. The centre is dedicated to clinical excellence and innovation and has produced some world-class programs, least of all, PD Warrior, which became an independent entity in 2015. Advance Rehab Centre was awarded the Australian Allied Health Practice Excellence Award in 2019 and was a finalist in the HESTA Excellence awards and Small Business Champions Business of the Decade in 2020. PD Warrior is now taught and licensed internationally to other physiotherapists and health professionals in four languages across 10 countries. Melissa is an active CEO of both companies.

As a thought leader, Melissa has led the way creating exercise programs incorporating intensive neuroplasticity training principles for people with neurological conditions such as Parkinson’s disease, Multiple Sclerosis, stroke and brain injury. In 2018, Melissa pioneered the first online global Summit for Parkinson’s disease, using cutting edge technology, this three-day summit was streamed live into people’s homes removing the need for travel and accommodation expenses, well before COVID demanded this transition to digital conferences. This summit has since raised $150,000 for global Parkinson’s charities and has hosted over 150 world class speakers.

In 2020, Melissa purchased the first LEXO® End-effector Robotic Gait Trainer in the world and leads the way in the use of Robotics and technology in rehabilitation in Australia.

As an author, she published the Amazon Best Seller “The New Parkinson’s Treatment: Exercise is Medicine” in 2014 which has since gained distribution rights with Simon and Schuster and is into it’s second edition. She also
contributed to the publication “The Late Effects of Polio: Managing Muscles and Mobility” as part of the Polio Australia Clinical Advisory Group.

Melissa is the winner of several awards including Australian Physiotherapist of the Year in 2019 and APA Contribution to the Profession Award in 2019 and in 2020, Melissa was awarded as the Small Business Champions Entrepreneur of the Year.

 

Ep#32 – Manifest Money, Magic and Miracles with Tania Gabrielle

Tania Gabrielle, Author of The Ultimate Guide To Numerology; Use The Power of Numbers and your Birthday Code to Manifest Money, Magic and Miracles.

Do you find that some years have a very specific ‘feel’ or ‘shift’ to them?

Tania shares exactly why …and that you aren’t going crazy thinking or feeling this.

Probably more so that you are very in tune with what you are put on this planet to do.

Tania shares how the shift in our planets and the numbers we use on an every day basis effects our energy and momentum .

She dives deep into the meaning on where we are heading to from 2018 and what to expect in 2019 & 2020.

Check out what the interview covers:

  • Why it’s important to know your birth cycles so you can plan ahead.
  • Why energy of numbers affects you… as well as your business.
  • The importance of naming products for the use of them business …and in life.
  • I leak out the name of my new event for the very first time publicly and what it’s about….I’m feeling very vulnerable now the cat is out of the bag!
  • The differenced between Wealth Astro Numerology is about forecasting your future not predicting it.
  • Why 2018 is about new beginnings and what we have installed for 2019 & 2020 (this was my favourite part of the interview continually got goosebumps)
  • How Tania stays connected to ‘source’ that enables her to channel the highest-level information.

Mentioned in the interview:

1) Grab Tania’s Book Here  Pre-Launch Special Offer of The Ultimate Guide To Numerology 

Psssst hot tip…(1-) Check out your special offer above (2) then buy it on Amazon .com.au to buy if in Australia, (3) then go back to her page to claim your cool special pre order bonuses with your order number)

2) Tania’s Free Gift: Instant Access

3) Tania Gabrielle’s Website

Who is Tania Gabrielle?

  • Known as the Wealth AstroNumerologist who introduced joining 2 Ancient Divination Arts – Astrology And Numerology – to the Western World.
  • Creator And Founder of Numerology Academy – the first online training program combining Western Astrology and Numerology, with hundreds of students certified in 37 countries.

Tania Gabrielle is the creator of Numerology Academy, the first online certification program revealing the secrets in the stars and numbers by merging two divination arts – numerology and astrology. A Wealth Astro-Numerologist and Psychic, Tania’s primary focus is on teaching spiritual principles that manifest in real-life results. She helps people awaken to their soul purpose by unlocking the gifts in their birth promise and align to their divine mission by reading their current vibrational state and forecast maps.

Her daily star code inspirations on Facebook and full moon/new moon videos on YouTube have garnered a large following. Tania was featured and quoted in The New York Times, Los Angeles Times, USA Today, Entertainment Weekly, ESPN Magazine, Essence Magazine, Yahoo.com, and US Magazine as well as two documentaries – Quantum Communication and The Voice. Tania is also a gifted classical composer having had her music performed worldwide in the most prestigious concert halls by Grammy-award-winning artists. In November 2018, Tania launches her new book, The Ultimate Guide To Numerology: Use The Power Of Numbers And Your Birthday Code To Manifest Money, Magic and Miracles.

Mentioned in the interview:

Tania’s Book: Pre-Launch Special Offer of The Ultimate Guide To Numerology
Tania’s Free Gift: Instant Access
Tania Gabrielle’s Website

Ep#31 – How To Create The Best Content For Social Media (From facebook lives to blogs)

Do you get stuck trying to create content for your social media post, Facebook lives, newsletters or blog posts?

You’ll love this then! #NoMoreContentBlock

Play the training audio above OR Listen on iTunes:https://goo.gl/sJBzA4

Today I’ll be giving you a system to pump out 57 Pieces of Content in 5mins!

Don’t believe me…you’re going to love it even more when you see it happen to you too.

Now not just ordinary content…

I am talking about content that is going to be able to grab the right audience’s attention.

Content that will have people WANT to read or even better be excited to open up your e-mails or watch your whole facebook live.

So no more Writer’s Block! (phew)

I get it hence why I love this system so much, as the pressure you put on yourself when you NEED to create content and you have absolutely nothing in the tank!

Check out how it will help you:

  • Remove the pressure for perfection paralysis
  • The pressure knowing the content is going to be out there circulating
  • The pressure of feeling judged
  • The pressure of coming up with the grandest idea…
  • As soon as we put that pressure on ourselves, we actually STOP being able to find the genius in our mind.

So today you will learn:

How to write 57 Super HOT topics that your audience will LOVE.

Play the training audio above OR Listen on iTunes:https://goo.gl/sJBzA4

*PSSST…You’ll also need the worksheet- grab it below:

Mentioned on the show:

 

Grab the Rapid Writing System Book and Worksheet HERE

Ep#30 – Women Selling and Money Blocks

Do you have fears around selling?

Or perhaps find it ‘hard’ to CONSISTENTLY bring money into your business?

Today we talk about women selling their product/services…. and money blocks.

The blocks sometimes aren’t even about bringing in money, instead you have reached the limit as far as your psychological wallet is concerned…or tribal ( listen to the end of the interview as we go deep with this as I share some magic shit that even I was blown away! LOL)

If you have any of these problems below; listen to the interview:
  • My business revenue has stayed the same for the past year…why?
  • I’m scared to ask for the sale.
  • I’m not born to be a salesperson.
  • I hate selling.
  • I’m just sh*t scared to sell.
  • How do I explain my products when selling
Mentioned on the show:

 

 

Ep#29 – Cellulite… Go away!

Cellulite.

Women would practically spend anything to get rid of it.

and don’t the big brands know it too!

They try to claim they have the next ‘miracle cream’ that will be your solution to diminishing it for good.

But do they work?

😞 …Hmmmmmm?

Today I talk about Cellulite, what it is, why women get it more than men and proven ways to help reduce it significantly.

It sucks when you have it as you are embarrassed when it’s time to be in your swimwear,
hate being in the retail change room as those lights make it look even worse. You practically walk out of well-lit changerooms feeling depressed swearing that you’ll go on a diet tomorrow.

You‘re not alone!

90% of women suffer from cellulite.

…from the thinnest to the other most overweight.

I’m not promising you any astonishing results on this interview, just more of an understanding to help support you in your journey of wellness.

Here’s to hope xx
Annette

 

Mentioned on the Show:

  1. Healthy GOOD oils to put in your daily diet:
  • MTC oil
  • Macadamia Oil
  • Coconut Oil
  • Avocado Oil

2. Interview with Dr. Lori Shemek – Fat Researcher

3. Interview about detox/cleansing with Emma Sutherland.

Ep#28 – The Good & Ugly Truth About CLEANSING with Emma Sutherland

Emma shares the truth about cleansing and the negative effects of doing it wrong, leading into weighing heavier on the scales, increasing cravings and actually have you feeling worse then when you started.

When you mention the word “detox” or “cleanse” to some people and they freak out.

They think about the headaches from giving up their caffeine fix, alcohol or sugar… and the question that normally follows is ‘How long do I need to detox for?’

Others thinks they need to drink juices for4 days…which today we cover the ugly truth about the harm it can do to you instead of good.

Check to some of the topics we cover:

  • Why should you cleanse.
  • What are the results you get from detoxing?
  • What’s wrong with doing just a 4-day juice cleanse?
  • What foods are great for detoxing on a daily basis?
  • What test can be done to know your levels of toxicity.
  • What are the best ways to detoxify?
  • The importance of types of cookware.
  • Easy lifestyle & product choices to help reduce toxins.
  • The biggest challenge people face to detox and how you can stay on track.

About Emma

Emma Sutherland is a successful mum, author, naturopath and TV presenter and her mission in life is to inspire women to get their Mojo back.

Her book “50 Foods That Will Change Your Life” is co-written with leading home economist Michelle Thrift and is the ultimate guide to healthy eating for women.

Emma was the expert nutritionist on the popular TV show “Eat Yourself Sexy” on Lifestyle You. Inspiring and uplifting, Eat Yourself Sexy encourages women to take control of their lives and get back on the road to loving themselves.

Emma regularly writes for Marie Claire, Body + Soul, New Idea, Sunday Telegraph, Sydney Morning Herald and MX. Emma’s radio experience includes Body & Soul and a regular health spot with Bianca Dye.

Emma is a registered Naturopath with membership to the Australian Traditional Medicine Society. Since 2012, Emma has been the Naturopath / Nutritionist Expert for Wagner’s Kyolic Aged Garlic Extract, and in early 2013 Emma flew to Japan to visit the Wakunaga pharmaceutical plant to see the manufacturing procedures involved in creating Kyolic Aged Garlic Extract.

In 2016, Emma launched her purpose built clinic, Studio You in Birchgrove where she specializes in women’s health and most importantly, paediatrics.

Mentioned on the Show:
Community Cleanse: 

*HURRY Starts 1st Sept 2018

Join in with Annette for Emma’s Community Cleanse here 

Erica Brooke Deodorant, Annette swears by it!

 

Ep#27 – The Workplace ‘Generational’ Gap with Kayley Riddle

 

Gen Y? Gen X?… Baby boomers all under the one roof in the workplace, #GetMeOutOfHere!

How do you get a team who have a difference in age, not frustrate the hell out of each other?

Kayley, a People Engine expert, shares ‘The Generation Code’, on how to manage your team through the generational gap. How to work more effectively even though we all have different work ethics and values.

I’ve been there, where I was one of the youngest staff members who was managing what was probably 4 different generations all under the one roof! (totally oblivious of that too; I just loved my job at the time)

Today, Kayley shares the opinion in what they might have felt like, having a 21-yr old manage them, whom today are known as the baby boomers and here I was a little Gen X telling them what to do.

But now the tables have turned again and we have the Gen Y in the workforce and now I’m that 40-yr old trying to cope (ok maybe I’m a tad older). Goodness knows what the work ethic and values will be like when my Little Braxton is in the work force (known as the Gen Alpha) God help us! I hope I am very comfortably retired by that age…and healthy to enjoy it!

 

Check out the cool stuff we cover on today’s show:

  • How to communicate and collaborate with each other to reduce conflict
  • How to gain a competitive advantage with your team knowing how to connect with the different age gap.
  • Leading a team of generation and X and Gen Y.
  • The different between Gen X, Gen Y and Baby Boomers.
  • How your parents bought you up reflect some of your deep-seeded work beliefs.
  • How to grow your team through different types of profiling.
  • How to overcome challenges before they arrive, knowing your team’s individual strengths and weakness.
  • The power of using DISC through managing, adapting and driving your team.

 

Mentioned on show:

Unlocking the Workplace Generation Gap Instant Download
Business Heath Check
People Engine Website

Contact Annette for any orders of Oregano oil

Ep#26 – Clean Food Dirty Girl with Molly Patrick

From binge-drinking to Clean Food Dirty Girl

Molly had a deep feeling that she had so much potential to do so much more in life; she knew it was like a spiritual calling for her to clean up her act.

The moment Molly stopped her drinking, her whole business took off.

I mean going from unknown to seriously kicking ass and being known for helping people eat more plant-based foods.

Today’s interview lays out the very foundation of how Molly Patrick built her now thriving blogging and meal plan based business that helps over tens of thousands of people around the world.

We go the whole 9 yards in this interview, we talk business, wellness, relationships…. and of course FOOD!

One word to sum up Molly’s interview: INCREDIBLE!

Check out this mind-blowing conversations we hit on this interview today:

  • How to get connected to be totally inspired to build an online community.
  • The benefit of being truthful to your audience and staying in pure alignment.
  • How to develop memberships with a product to market.
  • The importance of creating long-term memberships that create a client retention.
  • The trials of error of membership pricing and pivoting when needed.
  • How to pivot your diet to eating more wholefoods and not break your diet

Mentioned in the show:
Clean Food Dirty Girl Facebook Group
Clean Food Dirty Girl Website
Grab Molly’s Free Gift

Ep#25 – How to Protect Yourself from EMFs

What if I was to tell you that there is an invisible modern toxin that is aging you faster from the inside out – while making you fatigued, restless, hormonally-challenged, depressed, overweight & achy?

Today I bring you Nicolas Pineault, a passionate investigative health journalist, educator and advocate for safe technologies.

He will be sharing with you how you can shield yourself & your family against this health-zapping toxin.

Today we uncover the truth if there is a link between cell phone use and cancer.

Sneak peak in what we cover today:

  • What EMF is.
  • How business owners can exist with EMF as we are around it all day for work.
  • Thoughts on the headphones that are cordless/apple watch, etc.
  • How we can protect ourselves that’s feasible
  • The damage of tucking our phones into tops or or pants?
  • How it affects our hormones and reproductive system
  • How quickly EMF forms in our body
  • The effects of EMF and sleep
  • Why children are more sensitive to EMF’s
  • Simple improvements in your home and office environment

Mentioned in the show:

Nick’s Free Gift
Nick’s Book
Nicks Course
Nick’s website
Belly EMF Shield

Secret ‘Sales Copy’ Formula

Do you ever struggle with sales copy?

Well you’ll love this below if you do, read on.

Today I will be sharing with you a formula that will increase your website and lead page conversion…

..and the best part is it’s super easy for you to learn and apply!

Let’s face it, killer copy makes your customer take action.

This simple formula helps empowers your customers to buy from you faster, that’s no B.S!

Stop the frustration of your website not converting sales or low enquiries. You worked so hard making it look beautiful.

Apply this simple formula and start feeling confident in seeing instant results (as long as you have traffic visiting your page).

NOTE: Most of the time your high level of product expertise is actually what’s killing your copy currently…why? The more you know about your product/service, the the more logical your explanation it will be.

Why? Because it’s a high chance you’re killing the sale with wayyyy too much of the wrong detail.

Experts don’t realise that they get caught up with heavy logical jargon that dis-empowers their customers to take action.

Straight talk for a moment…belwo you’ll see the formula and the good news is you’ll be great at the P.

It’s the last two parts of the formula that follow is what needs the most focus.

The O and the E, these both connect to the customer power of their emotion which is how people buy and also helps logically justify their purchase. Pack your description with more punch around the feelings and outcomes and you’ll start seeing the difference in your conversions.

*I’ve written a very simple example below making it so transparent for you to see exactly how easy this formula is to use. PLUS a real life story about a famous online sports shop called Style Runner.

Here’s the formula:  P-O-E

P – Product: What it is, how it works, how many times they need to use it, a service you have or a feature of a product.

O – Outcome: What is the outcome of the product, the solution it fixes, the results it give, the impact it has.

E – Emotion: How will the customer feel from the outcome mentioned above, how will they stop feeling? How will they start to feel? How will it impact them emotionally?

On every paragraph when you talk about your product in your copy, link it to the ‘outcome’ the product will give them, followed by linking it to an ’emotion’ the customer will feel from the outcome. This is what my hubby and I call Green-braining your website. Green is for GO…

Here’s an example I think most people would understand as most of us have had a website built for it before.

To make it super easy to see how it works, I will place a P, O or E when it flowed into each part of the formula:

Website Designer: Here at website world (P) we can build you a WordPress website (O) that will have you stand out against your competition. (E) Feel confident whenever your potential customer lands on your website, knowing that they will feel empowered to buy. (P) Get unlimited pages created, such as the all important ‘About Us’ page, ‘Blog’ page and product pages, (O) that will be easy for your customers to navigate around (E) so you don’t have to feel frustrated in cutting out some of your best content as our websites can hold everything your business needs.

Now to really step it up a notch try and reverse the formula and start with the emotion first.

Quick story about Style Runner. In 2012 they learnt how to ‘green brain’ their website from listening to my husband and I talk about a similar formula. Over that weekend they placed emotional connection to every item of clothing description and BOOM…300% increase in sales the next 30 days.

This is the power of being able to draw your customers into your content and let your copy do the selling.

Success & Happiness

Annette