Tag Archives: social media

What’s Hot Right Now In Social Media with Heather Porter

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   What’s Hot Right Now In Social Media with Heather Porter

In this episode, we’re breaking down the secrets to making your videos stand out on social media.

Learn the tricks to grab attention and keep viewers hooked. Plus, discover easy ways to turn those views into website action.

This is a must-listen for anyone wanting to boost their online game. Tune in for best tips from a certified social media expert Heather Porter.

Heather Porter has 15 years’ experience in digital marketing as a business owner, consultant and speaker. She is Founder of the agency Website Love and has built over 600 websites that have on average at least doubled lead conversions for her clients. She is also host of the podcast, The Hustle Rebellion, where she helps scaling businesses to stop hustling so hard for growth.

Heather loves to teach too! She is an Amazon Kindle #1 bestseller, co-author of 4 business books, and trainer of ‘That Social Media Show’ on the Bizversity business app. She is also 1 of 5 Meta Certified Lead Trainers in Australia and teaches Digital Marketing and Social Media Marketing at Sydney University’s Centre for Continuing Education.

What we’ve discussed: 

00:04:09 What are the hottest contents to put out for social media marketing.
00:09:48 Value of video content.
00:11:18 Future of digital marketing with A.I.
00:17:46 Digital marketing evolution.
00:22:18 Conversion rate optimization.
00:27:20 Other effective digital marketing.
00:33:13 Rebel against the hustle culture.
00:39:12 Revisit systems regularly.
00:43:27 Heather’s best piece of advise.
00:47:00 Heather’s favourite thing to do that makes her happiest version of herself.

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Heather Porter : https://websitelove.com.au/

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Carman’s Kitchen with Carolyn Creswell

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At age 18 she bought a tiny business for $1000, today it’s known as an Australian iconic food brand CARMEN’S.

Today you’ll hear the story of how Carolyn Creswell uses to park her little Daewoo car alongside the big semi-trailers at the supermarket loading docks to delivery her product to the largest supermarket chains in Australia.…(not any more though!)

We hear about Carolyn’s biggest challenge in her 28yr of business plus she also shares her very sound advice for other businesswomen.

Mentions on the show:

Carman’s Kitchen website
Carman’s products

Stay in contact with me here:
Facebook and Instagram page

About Carolyn Creswell

Carman’s was founded in 1992 by Carolyn Creswell. The then 18 year old first-year university student bought the small muesli business where she worked part-time for $1,000. At the time, they supplied a few cafes and delis around Melbourne.

Fast-forward to present and Carman’s gourmet range is now available in all major supermarkets across Australia, as well as being exported to many countries around the world.

Carolyn is an Ambassador for the Asylum Seekers Resource Centre and Patron of the St Kilda Gatehouse.

Carolyn’s business acumen has led to a number of accolades including being named the 2012 Telstra Australian Business Woman of the Year and the winner of 2007 Ernst & Young’s Young Entrepreneur of the Year Award. She is also a graduate member of the Australian Institute of Company Directors. As a proud mother of four young children with her husband Peter, Carolyn has a strong commitment to healthy work-life balance which is also reflected in the supportive culture of the Carman’s office.

 

Decoding Weight Gain in Your 40s & 50s: Stress, Alcohol, and Cravings Unveiled! with Annette Lackovic

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 Decoding Weight Gain In Your 40s and 50s: Stress, Alcohol, and Cravings Unveiled
with Annette Lackovic 

If you’re in your 40s or 50s and struggling with weight and cravings, this podcast episode is tailor-made for you.

We delve into the effects of menopause and offer strategies for managing weight, cravings, and overall well-being. More than that, we dive into the science of habits, breaking down how they form and providing four essential steps to break bad habits and build positive ones.

By understanding the triggers, thoughts, actions, and rewards that shape your habits, you gain the power to proactively steer your behavior. This episode is your guide to thriving in your 40s and 50s, empowering you with practical techniques to make this phase of life fulfilling and healthy.

With this understanding, you’re empowered to proactively embrace positive shifts in your behaviour.

In this episode, you’ll discover:

  • Insightful strategies for managing weight and cravings during menopause
  • A comprehensive breakdown of the habit transformation process
  • Four essential steps to successfully break bad habits and establish new, positive behaviours
  • How to identify triggers, thoughts, actions, and rewards associated with habits
  • Practical techniques to navigate hormonal changes and boost overall well-being during your 40s and 50s

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Get the Book : Atomic Habits

Shut Up and Write Your First Book with Natasa Denman

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Shut Up and Write Your First Book with Natasa Denman

Unleash your creative magic with Natasa, an inspiring entrepreneur and author. Learn her secrets to writing a book in just 48 hours.

She also shares how she has created a multiple seven-figure business while traveling the world. Natasa’s book “Shut Up and Write Your First Book” addresses the mindset and self-doubt that can hinder the writing process.

Natasa’s journey as an entrepreneur is truly inspiring, and we take a moment to explore her path to success while also diving in to the juicy content that will help get you moving to write your first book.

What we’ve discussed:
[00:01:10] Writing and sharing personal journeys.
[00:04:05] Shut Up and Write Your First Book.
[00:04:40] Overcome self-doubt to write.
[00:07:05] The four obstacles of first time authors.
[00:09:48] Writing a book boosts self-esteem.
[00:13:40] Fear of selling and self-promotion.
[00:15:03] Stages of book publishing.
[00:16:22] Procrastination and accountability.
[00:19:18] Natasa’s business journey from optometry to fitness and to publishing.
[00:24:07] Writing a book in 48 hours.
[00:27:19] Natasa’s best piece of advice for startups and scale stage.
[00:29:10] Focus on one thing consistently.
[00:30:39] Natasa’s favourite thing to do when she’s not working.

Mentions on the show:

Follow Annette’s new Facebook & Instagram

Natasa’s FREE online workshop

Natasa’s FREE Shut Up and Write Your first Book e-book

Natasa’s Website

Natasa’s Socials: LinkedIn, Facebook

About Natasa

Natasa Denman is The Ultimate 48 Hour Author. A highly sought after professional speaker (CSP accredited), coach and mentor, Natasa is a 14-time published author and creator of the game changing business model, Ultimate 48 Hour Author.  She has helped over 800 solopreneurs become first time published authors in 15 different countries around the world including Australia, USA, UAE and Canada.

Five years ago, Natasa also founded her own publishing company, Ultimate World Publishing and her authors are now writing their second and third books. 

Appearing in all major media outlets across Australia including The Sydney Morning Herald, The Financial Review and The Age, Natasa is changing the way people do business in Australia and the world.  She now runs a multiple 7-figure business with her husband and 3 children from home having pivoted the business from an offline to an a highly successful online model during the coronavirus pandemic.

Impacting Lives and Creating a Legacy with Shar Moore

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Impacting Lives and Creating a Legacy with Shar Moore

Shar Moore, a prominent female entrepreneur in Australia, shares her pivotal moment that changed the course of her life and led her to her true calling of empowering others through her media agency and the Feminessence Movement.

Shar attributes her drive to her belief in living life to the fullest and not being constrained by societal norms or rules. She believes in breaking boundaries and creating her own path.

In this episode, Shar dives deep into the power of changing the narrative and thinking differently about the impact we create and the legacy we leave behind.

What we’ve discussed:
[00:03:49] Childhood story and game changer.
[00:06:46] What drives Shar’s success.
[00:08:51] Girlfriend Hour TV and the isolation.
[00:13:03] The name Feminessence.
[00:15:04] Empowering women.
[00:17:22] Embrace feminine energy for success.
[00:22:00] Visibility leads to impact and legacy.
[00:23:19] The coffee table book.
[00:26:35] The power of thought.
[00:32:02] Take control of your life.
[00:33:37] The Impact One Million Show
[00:34:51] Shar’s two pieces of advice.
[00:38:44] Shar’s favourite thing to do when she’s not working.

Mentions on the show:

Follow Annette’s new Facebook & Instagram

See images of Annettes Singapore trip here

Pre-order Shar’s : That Impact Book

That IMPACT Show

The Girlfriend Hour® TV

Shar’s Website

Shar’s Socials: LinkedIn, Facebook, Instagram

About Shar

Shar Moore is an iconic and highly successful woman who has made a tremendous impact in the world through her multifaceted career as a creator, speaker, mentor, author, and publisher. Her dedication to empowering individuals, especially women, has earned her international recognition.

At the core of Shar’s achievements is the Impact One Million Project. This groundbreaking initiative brings together global speakers to address pressing issues. Through this project, Shar creates a platform for impactful discussions and solutions. Her upcoming book, ‘Impact,’ is set for release in May 2024, accepted by a prestigious US publisher.

Shar is also the visionary founder of Feminessence Magazine, empowering women to embrace their feminine energy. Through strategic partnerships, the magazine has reached millions globally, profiling influential women and providing valuable insights.

Additionally, Shar’s latest creation, The Girlfriend Hour® TV talk show, has gained remarkable traction, amassing 1.3 million views in just six weeks. Each episode delivers quality conversations that inspire entrepreneurs worldwide.

Shar’s impact extends beyond her own projects. She has been featured on renowned platforms, sharing her knowledge and inspiring audiences. She has received multiple international awards, solidifying her status as an iconic figure in business and entrepreneurship.

Shar Moore’s extraordinary journey exemplifies the power of passion, leadership, and dedication. As a creator, speaker, mentor, author, and publisher, she continues to elevate women’s leadership, inspiring generations to come.

The Art of Overcoming Fear and Taking Risks with Judy King

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The Art of Overcoming Fear and Taking Risks with Judy King

Today, we delve into the significance of personal development and mindset in both entrepreneurship and life. Judy King emphasises that personal growth, including practices like NLP (Neuro-Linguistic Programming), is crucial for unlocking one’s potential and achieving higher levels of success. She also highlights the need to not only focus on actions, but also on who one is being.

Judy King also shares her personal journey as an entrepreneur and how she developed a passion for helping others. This passion led her to become a transformational coach and train other coaches.

What we’ve discussed:
[00:09:25] Fitness and personal development go hand in hand.
[00:11:49] Taking a leap of faith.
[00:15:11] Breathwork and relaxation.
[00:17:05] Shift focus to serving others.
[00:21:50] Lack of trust in ourselves.
[00:25:00] ‘Being’ in business.
[00:27:30] Transforming lives in 12 months.
[00:30:27] Stretching ourselves and taking risks.
[00:31:40] Embrace your own pace.
[00:32:57] GIFT for audience: e-book on Soul Alignment

Mentions on the show:

Follow Annette’s new Facebook & Instagram

FREE AUDIENCE GIFT:  Soul Alignment

Judy’s Socials: LinkedIn, Facebook, Instagram

About Judy

Judy King is driven by one obsession – disrupting the status quo and
rewriting the rules on how to create and live a F*CK YES life! She adores championing those that are here to DREAM BIG, GO BIG and HAVE IT ALL – on their own terms, by harnessing the answers from within.

Through training & developing world class transformational (life) coaches, Judy knows her calling to heal the planet is something that is only possible as a collective movement. Uninterested in purely ruffling feathers or creating discomfort, Judy is renowned for sharing strategies and insights which unlock possibility, along with tangible, actionable frameworks to level up.

Love At First Search with Meg Casebolt

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Love At First Search with Meg Casebolt

Learn how to naturally optimise your exposure without being dependent on one social platform. Meg Casebolt uncovers the secret power behind search engine optimisation, and driving a ton of free traffic to your website.

This episode is a must-listen for anyone looking to enhance their online presence, and attract more customers.

What we’ve discussed:
[00:02:50] SEO isn’t dead and why!
[00:05:44] Easy ways to boost search engine optimisation.
[00:07:06] SEO myths debunked.
[00:11:15] Content marketing vs social media.
[00:15:45] How to diversify social media presence.
[00:23:00] A gazillion ways to differentiate marketing strategies.
[00:25:16] Being authentic in content creation doesn’t just mean sharing yourself it also means knowing is your natural strength
[00:27:18] GIFT for audience: SEO Starter Kit

Mentions on the show:

Annette’s new Instagram and Facebook page
FREE AUDIENCE GIFT:  The SEO Starter Kit
Get the book The Big Leap
Meg’s Website
Meg’s Social Slowdown Podcast
Socials: LinkedIn, YouTube, Facebook, Instagram

About Meg

Meg Casebolt is the founder of Love At First Search and host of the Social Slowdown podcast. Meg loves to help businesses spend less time trying to hack the algorithms and instead creates SEO content that attracts your ideal audience to your website while helping entrepreneurs cut their dependency on social media for their business visibility.

PD Warrior with Melissa McConaghy

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Do you have message that is so strong you can’t ignore it?

You fear that you’ll be ridiculed at the start, but the evidence is so strong you really want to get it out there?

Then this is the interview for you.

This episode is with Melissa McConaghy who is an expert in her field; who spoke up about new findings that had her pulled over the coals and nearly lost her reputation in doing so.

Today, we hear her journey from a specialist to now a leader and business owner of PD Warrior.

We hear the journey of how Melissa stumbled upon evidence of a better way to treat Parkinson patients and turned this powerful research into a business that now services people worldwide.

 

Mentions on the show:

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ARC: Advanced Rehabilitation Centre

PD Warrior

Melissa’s Book: The New Parkinson’s Treatment; Exercise is Medicine

 

About Melissa

Melissa is a clinician, educator, author, entrepreneur and thought leader. Recognised as a Specialist Neurological Physiotherapist in 2010 by the Australian College of Physiotherapists, she holds this title as one of only 8 in Australia. Academically, she also holds a Master of Health Science (Neurological Physiotherapy) and Grad. Certificate in Public Health. Melissa has been very active in the Australian Physiotherapy Association and currently sits on the NSW Branch Council. She is past chair of the Neurology Chapter in NSW and NSW National Representative. Currently, Melissa holds the position as Co-director of the International Neurological Physical Therapy Association (INPA) for the World Confederation for Physical Therapy.

As an educator, Melissa has taught thousands of physiotherapists, exercise physiologists, and fitness professionals in topics ranging across Stroke, Polio, Multiple Sclerosis, Parkinson’s disease, and Technology in Rehab. She presents regular evening lectures and workshops for the Australian Physiotherapy Association as well as for PD Warrior and Advance Rehab Centre. Melissa has also presented at many National and International Conferences as an invited speaker and has recently been appointed Adjunct Professor at La Trobe University.

Melissa also coordinates the internship programs for Physiotherapists and Exercise Physiologists with ACU and Macquarie University. Melissa established Advance Rehab Centre in 2006 as a specialist neurological outpatient and home-based rehab facility and she has grown this to a team of 75staff with an outstanding clinical track record and team culture. The centre is dedicated to clinical excellence and innovation and has produced some world-class programs, least of all, PD Warrior, which became an independent entity in 2015. Advance Rehab Centre was awarded the Australian Allied Health Practice Excellence Award in 2019 and was a finalist in the HESTA Excellence awards and Small Business Champions Business of the Decade in 2020. PD Warrior is now taught and licensed internationally to other physiotherapists and health professionals in four languages across 10 countries. Melissa is an active CEO of both companies.

As a thought leader, Melissa has led the way creating exercise programs incorporating intensive neuroplasticity training principles for people with neurological conditions such as Parkinson’s disease, Multiple Sclerosis, stroke and brain injury. In 2018, Melissa pioneered the first online global Summit for Parkinson’s disease, using cutting edge technology, this three-day summit was streamed live into people’s homes removing the need for travel and accommodation expenses, well before COVID demanded this transition to digital conferences. This summit has since raised $150,000 for global Parkinson’s charities and has hosted over 150 world class speakers.

In 2020, Melissa purchased the first LEXO® End-effector Robotic Gait Trainer in the world and leads the way in the use of Robotics and technology in rehabilitation in Australia.

As an author, she published the Amazon Best Seller “The New Parkinson’s Treatment: Exercise is Medicine” in 2014 which has since gained distribution rights with Simon and Schuster and is into it’s second edition. She also
contributed to the publication “The Late Effects of Polio: Managing Muscles and Mobility” as part of the Polio Australia Clinical Advisory Group.

Melissa is the winner of several awards including Australian Physiotherapist of the Year in 2019 and APA Contribution to the Profession Award in 2019 and in 2020, Melissa was awarded as the Small Business Champions Entrepreneur of the Year.

 

Working In Your Feminine Energy with Ainslie Young

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Businesswomen are burning out BIG TIME.

Sadly, it’s happening more now in the past 5 years in comparison to the past decade.

WHY?

Because more women are starting business than men

yet we are working like men… (we explain more on that in the interview)

I have been passionate and preaching this topic for the past 3 years

as I had my dash with burning out and deep down I KNEW the way I was working was NOT GOOD!

It had to change!

So, sharing this interview on the show has me BEYOND excited.

Ainslie Young is a Feminine Embodiment Coach and Mentor.

She shares ‘The 5 levels of disassociation’ that we as women go through before we have a breakdown or a breakthrough.

Also besides teaching us her tricks of the trade-in how to tap into our feminine energy.

Ainslie also shares the specifics around how to work based on your menstrual cycles and the different strengths we have during that month.

Such a great eye-opening interview, especially for those who have yet explored this education and really want to make a change on how to work in FLOW and less stress.

Enjoy
Annette

 

Mentions on the show:

Follow Annette’s new Facebook and Instagram page

Ainslie’s Free Gift – https://startingwitha.com/gift

Ainslie’s Insta

Ainslie’s Podcast – Feminine Business School

Ainslie’s Website

 

About Ainslie

Ainslie Young is a Feminine Embodiment Business Coach & Mentor who is passionate about partnering with female business leaders and showing them how to work smarter not harder, by combining feminine marketing strategies with their inner body wisdom so they too can create successful and sustainable businesses on their own terms.

Ainslie can be described as a heart-centred strategist thanks to her university qualifications in psychology and marketing, her life coaching and feminine embodiment certifications plus her extensive corporate experience in marketing coupled with her own entrepreneurial adventure across product and service based businesses.

In addition to her high-end mentoring and consulting, she also runs sold out workshops, retreats and intimate in-person business mastermind events in both Hong Kong, Singapore and Australia.

In 2018 Ainslie was awarded a Hong Kong Women’s Leadership in Business award and has been a Finalist in the Beautiful You International Coach of The Year category 2017-2018 and Emerging Coach of The Year category 2016-2017, plus was listed as a Young Entrepreneur To Watch in Anthill Magazine’s ‘30 Under 30 Rising Stars.’

She has been featured multiple times in the Australian Press including The Sunday Telegraph and the Collective Magazine and she also has her own podcast, ‘Feminine Business School’ that debuted at #1 on iTunes in Hong Kong and Singapore and #2 in Australia.

Ainslie is obsessed with her ‘cute as a button’ daughter Xanthe, writing and consuming words, almond croissants, and swimming in the ocean (although she doesn’t get to do it often living in Asia!). You can learn more about Ainslie over at her website startingwitha.com

 

Top 5 Sales Hacks For Social Media Campaigns

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Straight up talk; you work so damn hard with your social media marketing but still not getting the results you KNOW you can get.

But what’s wrong? “What’s going on” you quietly ask to yourself?

You are asking yourself ”why doesn’t my ads convert as good as my competitors?”

If you are writing ads on social media… or heck even posting that you want to convert in the way of getting more clients

and it’s not performing, this episode is totally up to your alley and a MUST Listen!

(Believe me when I say once you listen you’ll thank me later… it will blow your mind)

In this episode, I’ll be sharing with you how to create ‘copy’ that gets ’read and converts
You’re gonna droll over this!

These are 5 hacks that are going to be HUMONGOUS in helping you convert like a queen in your industry.

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