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HerBusiness with Suzi Dafnis
Starting in her spare bedroom to building an $18Mil business; it’s safe to say Suzi knows a thing or two about business.
Suzi Danfis, CEO of HerBusiness, lead the way in building one of Australia’s largest community of business women. She was one of the very first early adopters to online education through webinars ( on GoTo Webinar…zoom didn’t even exist back then!) sharing world class experts and education sessions to her members. Yours truly even graced the opportunity to teach her members a session on Sales Conversions…I remember it like it was yesterday even though it was approx 11 years ago.
Today HerBusiness is a global brand teaching entrepreneurs how to grow their business, get results and how to effectively scale their business without overwhelm.
In this interview you learn:
The evolution of Herbusiness
The #1 obstacle business women face
The Most Important thing any business owners needs to have to get growth without overwhelm
The elements of business that helps it be more sustainable
The 5 Day Find Your Focus Challenge
Suzi Dafnis is the CEO of HerBusiness, a collaborative online community of women who are growing and scaling a business.
Her BIG passion is helping women business owners to create the impact, the income and the results that they want through their business and to do what they love, every day.
For over 25 years HerBusiness has provided mentoring and training to help women grow a sustainable business. To move away from a hobby business to profitable, viable business.
Suzi started her first business in the spare room of her home in my late 20s, with no savings and no business degree and built that into an $18million business with 45 staff and offices in Australia, New Zealand and the USA.
She has grown multiple multimillion-dollar businesses.
•And service businesses.
Suzi is passionate about personal development and the inner game of being an entrepreneur – the mindset, confidence and willingness to show up as yourself, each and every day.
A love of learning and knowledge, Suzi sources the best education, mentors and resources from around the globe, to help her HerBusiness Network members get the information, skills, knowledge and support they need to succeed.
An early adopter to social media, Suzi had been podcasting and running webinars since since 2007. Suzi and her team have been recognised through multiple awards including City of Sydney’s best educational business, Best online mentoring program, Best Business Blog, and the Woman of Influence Award.
Fitcover ‘The Story Behind Sweat Proof make Up’
From fitness models to the everyday girl working out and posting on Instagram the conversation around wearing makeup when working out today is the norm.
Though the concept of Fitcover started way before Instagram was a BIG THING.
Yep, thats right …
As most amazing products that are launched; they usually always come from the founder searching to find an answer to their own pain.
Nova Jane, Founder of Fitcover a natural mineral-based makeup to wear when you workout…and not clog the pores.
Nova was an acne sufferer who also LOVES to work out. Like every acne suffer being embarrassed of their acne, they are always looking at how they can fix it OR cover it up.
Though the more Nova covered it up, the worst it got. Especially when she was training at the gym.
Until one day it dawned on her ” Why isn’t there a mineral makeup that you can wear to the gym that ‘stays’ and doesn’t affect my skin”?
Today Nova has built a huge following on Instagram, has a team of 6 staff helping pack and ship the Fitcover products all while she continues to build her workout makeup empire.
Fitcover is carving the way being the first in Australia to combine two massive markets together; ‘Health & Fitness’ and ‘Makeup’
In this interview, you’ll hear the journey of creating a new concept to the marketplace, all the way through to the importance of relying on your ‘gut’ even when everyone tells you it isn’t going to work.
Nova Jane is an Australian entrepreneur who launched a movement that brought together the beauty and fitness industries. Through her brainchild, Fitcover, she is bridging the gap between fitness and makeup through Fitcover products.
Fitcover is available online worldwide. She is constantly motivating, inspiring, and empowering active women to keep moving towards a positive, healthy, and active lifestyles. In the age of social media filters, she gets her message about real issues women face in the most honest and refreshing way.
Businesswomen are burning out BIG TIME.
Sadly, it’s happening more now in the past 5 years in comparison to the past decade.
Because more women are starting business than men
yet we are working like men… (we explain more on that in the interview)
I have been passionate and preaching this topic for the past 3 years
as I had my dash with burning out and deep down I KNEW the way I was working was NOT GOOD!
It had to change!
So sharing this interview on the show has me BEYOND excited.
Ainslie Young is a Feminine Embodiment Coach and Mentor.
She shares ‘The 5 levels of disassociation’ that we as women go through before we have a breakdown or a breakthrough.
Also besides teaching us her tricks of the trade-in how to tap into our feminine energy.
Ainslie also shares the specifics around how to work based on your menstrual cycles and the different strengths we have during that month.
Such a great eye-opening interview, especially for those who have yet explored this education and really want to make a change in how to work in FLOW and less stress.
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Ainslie’s Free Gift – https://startingwitha.com/gift
Ainslie’s Podcast – Feminine Business School
Ainslie Young is a Feminine Embodiment Business Coach & Mentor who is passionate about partnering with female business leaders and showing them how to work smarter not harder, by combining feminine marketing strategies with their inner body wisdom so they too can create successful and sustainable businesses on their own terms.
Ainslie can be described as a heart-centred strategist thanks to her university qualifications in psychology and marketing, her life coaching and feminine embodiment certifications plus her extensive corporate experience in marketing coupled with her own entrepreneurial adventure across product and service based businesses.
In addition to her high-end mentoring and consulting, she also runs sold out workshops, retreats and intimate in-person business mastermind events in both Hong Kong, Singapore and Australia.
In 2018 Ainslie was awarded a Hong Kong Women’s Leadership in Business award and has been a Finalist in the Beautiful You International Coach of The Year category 2017-2018 and Emerging Coach of The Year category 2016-2017, plus was listed as a Young Entrepreneur To Watch in Anthill Magazine’s ‘30 Under 30 Rising Stars.’
She has been featured multiple times in the Australian Press including The Sunday Telegraph and the Collective Magazine and she also has her own podcast, ‘Feminine Business School’ that debuted at #1 on iTunes in Hong Kong and Singapore and #2 in Australia.
Ainslie is obsessed with her ‘cute as a button’ daughter Xanthe, writing and consuming words, almond croissants, and swimming in the ocean (although she doesn’t get to do it often living in Asia!). You can learn more about Ainslie over at her website startingwitha.com
Straight up talk; you work so damn hard with your social media marketing but still not getting the results you KNOW you can get.
But what’s wrong? “What’s going on” you quietly ask to yourself?
You are asking yourself ”why doesn’t my ads convert as good as my competitors?”
If you are writing ads on social media… or heck even posting that you want to convert in the way of getting more clients
and it’s not performing this episode is totally up to your alley and a MUST Listen!
(Believe me when I say once you listen you’ll thank me later… it will blow your mind)
In this episode, I’ll be sharing with you how to create ‘copy’ that gets ’read and converts
You’re gonna droll over this!
These are 5 hacks that are going to be HUMONGOUS in helping you convert like a queen in your industry.
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Her online Social Coaching community is in 32 countries around the world and is awarded in the top 50 small business leaders in Australia, but Brookes journey never started out to be a social media specialist she shares exactly how it all unfolded and the ah-ha moment when she realised she’s seen as the go-to girl.
In today’s episode, Brooke shares the most important things you need to do on Instagram….even if you are already savvy on the platform she’ll help give you a big nudge PLUS also stripping it back to some fundamentals basics that most business miss and why you aren’t converting on this platform right now.
Brooke Vulinovich is an Instagram specialist, international keynote speaker, creator of the global Social Club Membership and Academy and a regular guest on Channel 9 News Perth.
With a background in sales and marketing, Brooke’s love of customer service and her enthusiastic personality allowed her to quickly skyrocket through the digital marketing world to become one of Australia’s most influential Instagram speakers and trainers working with brands like American Express, Dermalogica, Mazda and City of Perth.
Brooke specialises in educating businesses on exactly how to leverage the power of Social Media to increase their brand awareness and boost their bottom line.
Her online coaching community – the Social Club Membership – has empowered thousands of businesses in 32 countries with the knowledge, confidence and tools to get real results and sell using Instagram.
Brooke’s journey from employment to business owner was not a clear path, and she has pivoted to exactly what her audience and clients want to build her Social Club community and highly successful business. Like any business owner, there have been ups, downs and plenty of in-between moments. But Brooke has been a leader in business with integrity and innovation being values that have led to fast and furious success.
Brooke’s media profile is also rapidly rising with a long list of well-known media outlets on her “featured in” list, as well as a long list of podcast appearances.
In 2019 Brooke was awarded in the Top 50 Small Business Leaders in Australia, featured on the cover of Inside Small Business Magazine Spring 2019 edition and referred to as the “Queen of Media” by the West Australian newspaper.
In 2020 Brooke was chosen for the cover of The Business Collection launch edition and named as a “Face to Watch in 2020” by the West Australian Newspaper.
Understanding that your body is a part of your business…though most only take it seriously when things go wrong.
We schedule in launches, appointments, meetings all these money-making tasks but most women don’t schedule their own self-care; it’s like a ‘non-essential’ but these are imperative not to just your to your health and happiness….but also how we can show up in a peak performance state for our business.
Today we cover 5 areas of education for you to observe:
Lets get you thriving!
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Instagram – @annette_lackovic
What do you do when a manufacturer steals the ingredients of your premium product?
You pivot into a market that they are too scared to go into. Some of our greatest challenges in business turn out to be our biggest opportunities as Linda Monique explains today about her journey with her premium almond milk that is now Australia wide in the biggest supermarket chains that we know.
A great story about a value-based business that is driven on helping individuals have a healthier life. A great story about a purpose-driven business.
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Instagram – @annette_lackovic
Linda has over 10 years of experience in the Food and Marketing Industry. A driven entrepreneur and change maker, her focus has been to push boundaries, always.
She initiates projects and runs businesses that address unmet consumer needs. Working as a serial entrepreneur and marketing consultant for corporate clients, she often combines technology and her expertise in branding, food and global retail.
Currently, Linda is the CEO and Founder of Almo Milk, an Australian almond beverage company which she launched in 2015. Whilst launching Almo Milk and even to this day, Linda continues to shape the Food & Beverage industry, consulting for Nestec (Nestle Switzerland), Akkomplice Group (Kellogg’s) and Coles Supermarkets (Digital).
Before moving back to Australia, Linda worked in London and Milan where she lectured in Food Design at Milan NABA University, worked as a private assistant to an FMCG Global Retail Director, exhibited as a Designer at Milan Design Week and collaborated with Andaz (Hyatt Hotels) in a range of experiential events for London Design Festival.
Her experiences overseas were pivotal in shaping her approach to business. Linda has received multiple awards and accolades throughout her career, from her peers and industry professionals, most notably, The Victorian Telstra Young Business Woman of the Year 2018 and Wallpaper Magazine Next Generation Award.
Jane Lu, Showpo’s founder, tells a funny story about her entrepreneurial journey.
You can’t argue with her determination to make her story a success.
With a revenue of over $85 million in 2019, the company set a new high in 2019. That’s a $75 million rise since I did this interview in 2017 (wow, growth on steroids!).
And her goal is to reach $100 million in annual revenue by 2020. About 40% of that revenue now comes from overseas sales.
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Jane is the Founder and CEO of the online fashion store Showpo.
Showpo is focus is on being on-trend, affordable and providing exceptional customer service and fast delivery. Jane previously worked in corporate finance, but after returning from overseas travels, couldn’t adjust back to cubicle life and quit her job to start her own business.
Her first business failed, however, it was a stepping stone to building Showpo to where it is today. What started off with a laptop and 2 shelves of clothing in her parents’ garage in September 2010, through being disruptive in the retail and social media space has made Showpo now a well-known and loved clothing store for girls around the world.
Jane has also recently co-founded a business group encouraging and supporting female entrepreneurship. With the cheeky name “Like-Minded Bitches Drinking Wine” this group has now 147.5K fans on facebook and hosts monthly free events to promote women in business.
How does a person who comes from a small town have 28k followers on Social media….because she knows how to stand out and be VISIBLE.
Coach and Author Nicola Moras shares her journey about stepping INTO THE SPOTLIGHT; non-coincidence is the name of her second book.
She also shares why not to get hooked on vanity metrics and how to help make your business a finically successful one.
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