Tag Archives: social media

HerBusiness

Leave a reply

Podcast (show): Play in new window | Download

Subscribe: RSS

HerBusiness with Suzi Dafnis

Starting in her spare bedroom to building an $18Mil business; it’s safe to say Suzi knows a thing or two about business.

Suzi Danfis, CEO of HerBusiness, lead the way in building one of Australia’s largest community of business women. She was one of the very first early adopters to online education through webinars (on GoTo Webinar…zoom didn’t even exist back then!) sharing world class experts and education sessions to her members. Yours truly even graced the opportunity to teach her members a session on Sales Conversions…I remember it like it was yesterday even though it was approx 11 years ago.

Today, HerBusiness is a global brand teaching entrepreneurs how to grow their business, get results and how to effectively scale their business without overwhelm.

In this interview, you’ll learn:

The evolution of HerBusiness
The #1 obstacle business women face
The Most Important thing any business owners needs to have to get growth without overwhelm
The elements of business that helps it be more sustainable
The 5 Day Find Your Focus Challenge

Mentions on the show:

Follow Annette’s new Facebook and Instagram page

FREE: 5 Day Find Your Focus Challenge

HerBusiness Website

HerBusiness Facebook

About Suzi

Suzi Dafnis is the CEO of HerBusiness, a collaborative online community of women who are growing and scaling a business.

Her BIG passion is helping women business owners to create the impact, the income and the results that they want through their business and to do what they love, every day.

For over 25 years HerBusiness has provided mentoring and training to help women grow a sustainable business. To move away from a hobby business to profitable, viable business.

Suzi started her first business in the spare room of her home in my late 20s, with no savings and no business degree and built that into an $18million business with 45 staff and offices in Australia, New Zealand and the USA.

She has grown multiple multimillion-dollar businesses.
•Online businesses
•Offline businesses.
•Product-based businesses.
•And service businesses.

Suzi is passionate about personal development and the inner game of being an entrepreneur – the mindset, confidence and willingness to show up as yourself, each and every day.

A love of learning and knowledge, Suzi sources the best education, mentors and resources from around the globe, to help her HerBusiness Network members get the information, skills, knowledge and support they need to succeed.

An early adopter to social media, Suzi had been podcasting and running webinars since since 2007. Suzi and her team have been recognised through multiple awards including City of Sydney’s best educational business, Best online mentoring program, Best Business Blog, and the Woman of Influence Award.

Instagram…The Social Club with Brooke Vulinovich

Leave a reply

Podcast (show): Play in new window | Download

Subscribe: RSS

Her online Social Coaching community is in 32 countries around the world and is awarded in the top 50 small business leaders in Australia, but Brookes journey never started out to be a social media specialist.

She shares exactly how it all unfolded and the ah-ha! moment when she realised she’s seen as the go-to girl.

In today’s episode, Brooke shares the most important things you need to do on Instagram….even if you are already savvy on the platform, she’ll help give you a big nudge PLUS also stripping it back to some fundamentals basics that most business miss and why you aren’t converting on this platform right now.

 

Mentions on the show:

Follow Annette’s new Facebook and Instagram page

Brooke’s personal Instagram account

The Social Club Community Instagram account

Brooke Insta Hashtag Hack 

Brooke’s website

Free Ebook

 

About Brooke

Brooke Vulinovich is an Instagram specialist, international keynote speaker, creator of the global Social Club Membership and Academy and a regular guest on Channel 9 News Perth.

With a background in sales and marketing, Brooke’s love of customer service and her enthusiastic personality allowed her to quickly skyrocket through the digital marketing world to become one of Australia’s most influential Instagram speakers and trainers working with brands like American Express, Dermalogica, Mazda and City of Perth.

Brooke specialises in educating businesses on exactly how to leverage the power of Social Media to increase their brand awareness and boost their bottom line.

Her online coaching community – the Social Club Membership – has empowered thousands of businesses in 32 countries with the knowledge, confidence and tools to get real results and sell using Instagram.

Brooke’s journey from employment to business owner was not a clear path, and she has pivoted to exactly what her audience and clients want to build her Social Club community and highly successful business. Like any business owner, there have been ups, downs and plenty of in-between moments. But Brooke has been a leader in business with integrity and innovation being values that have led to fast and furious success.

Brooke’s media profile is also rapidly rising with a long list of well-known media outlets on her “featured in” list, as well as a long list of podcast appearances.

In 2019 Brooke was awarded in the Top 50 Small Business Leaders in Australia, featured on the cover of Inside Small Business Magazine Spring 2019 edition and referred to as the “Queen of Media” by the West Australian newspaper.

In 2020 Brooke was chosen for the cover of The Business Collection launch edition and named as a “Face to Watch in 2020” by the West Australian Newspaper.

 

Fitcover

Leave a reply

Podcast (show): Play in new window | Download

Subscribe: RSS

Fitcover ‘The Story Behind Sweat Proof make Up’

From fitness models to the everyday girl working out and posting on Instagram the conversation around wearing makeup when working out today is the norm.

Though the concept of Fitcover started way before Instagram was a BIG THING.

Yep, thats right …

As most amazing products that are launched; they usually always come from the founder searching to find an answer to their own pain.

Nova Jane, Founder of Fitcover, a natural mineral-based makeup to wear when you workout…and not clog the pores.

Nova was an acne sufferer who also LOVES to work out. Like every acne suffer being embarrassed of their acne, they are always looking at how they can fix it OR cover it up.

Though the more Nova covered it up, the worst it got. Especially when she was training at the gym.

Until one day it dawned on her ” Why isn’t there a mineral makeup that you can wear to the gym that ‘stays’ and doesn’t affect my skin”?

Today, Nova has built a huge following on Instagram, has a team of 6 staff helping pack and ship the Fitcover products all while she continues to build her workout makeup empire.

Fitcover is carving the way being the first in Australia to combine two massive markets together; ‘Health & Fitness’ and ‘Makeup’

In this interview, you’ll hear the journey of creating a new concept to the marketplace, all the way through to the importance of relying on your ‘gut’ even when everyone tells you it isn’t going to work.

Enjoy!

Annette

Mentions on the show:

Follow Annette’s new Facebook and Instagram page

Fitcover website 

Follow Nova Jane on insta

About Nova

Nova Jane is an Australian entrepreneur who launched a movement that brought together the beauty and fitness industries. Through her brainchild, Fitcover, she is bridging the gap between fitness and makeup through Fitcover products.

Fitcover is available online worldwide. She is constantly motivating, inspiring, and empowering active women to keep moving towards a positive, healthy, and active lifestyles. In the age of social media filters, she gets her message about real issues women face in the most honest and refreshing way.

The Story of AlmoMilk with Linda Monique

Leave a reply

Podcast (show): Play in new window | Download

Subscribe: RSS

What do you do when a manufacturer steals the ingredients of your premium product?

You pivot into a market that they are too scared to go into. Some of our greatest challenges in business turn out to be our biggest opportunities as Linda Monique explains today about her journey with her premium almond milk that is now Australia wide in the biggest supermarket chains that we know.

A great story about a value-based business that is driven on helping individuals have a healthier life. A great story about a purpose-driven business.

Follow Annette’s new Facebook and Instagram page

Mentions on the show

Australian Government Grants

AlmoMilk’s website

About Linda Monique

Linda has over 10 years of experience in the Food and Marketing Industry. A driven entrepreneur and change maker, her focus has been to push boundaries, always.

She initiates projects and runs businesses that address unmet consumer needs. Working as a serial entrepreneur and marketing consultant for corporate clients, she often combines technology and her expertise in branding, food and global retail.

Currently, Linda is the CEO and Founder of Almo Milk, an Australian almond beverage company which she launched in 2015. Whilst launching Almo Milk and even to this day, Linda continues to shape the Food & Beverage industry, consulting for Nestec (Nestle Switzerland), Akkomplice Group (Kellogg’s) and Coles Supermarkets (Digital).

Before moving back to Australia, Linda worked in London and Milan where she lectured in Food Design at Milan NABA University, worked as a private assistant to an FMCG Global Retail Director, exhibited as a Designer at Milan Design Week and collaborated with Andaz (Hyatt Hotels) in a range of experiential events for London Design Festival.

Her experiences overseas were pivotal in shaping her approach to business. Linda has received multiple awards and accolades throughout her career, from her peers and industry professionals, most notably, The Victorian Telstra Young Business Woman of the Year 2018 and Wallpaper Magazine Next Generation Award.

 

 

[ENCORE] ‘Showpo’…The story of the global fashion empire with Jane Lu

Leave a reply

Podcast (show): Play in new window | Download

Subscribe: RSS

Jane Lu, Showpo’s founder, tells a funny story about her entrepreneurial journey.

You can’t argue with her determination to make her story a success.

With a revenue of over $85 million in 2019, the company set a new high in 2019. That’s a $75 million rise since I did this interview in 2017 (wow, growth on steroids!).

And her goal is to reach $100 million in annual revenue by 2020. About 40% of that revenue now comes from overseas sales.

Stay in contact with me here:

Follow Annette’s new Facebook and Instagram page

ABOUT JANE LU

Jane is the Founder and CEO of the online fashion store Showpo.

Showpo is focus is on being on-trend, affordable and providing exceptional customer service and fast delivery. Jane previously worked in corporate finance, but after returning from overseas travels, couldn’t adjust back to cubicle life and quit her job to start her own business.

Her first business failed, however, it was a stepping stone to building Showpo to where it is today. What started off with a laptop and 2 shelves of clothing in her parents’ garage in September 2010, through being disruptive in the retail and social media space has made, Showpo now a well-known and loved clothing store for girls around the world.

Jane has also recently co-founded a business group encouraging and supporting female entrepreneurship. With the cheeky name “Like-Minded Bitches Drinking Wine” this group has now 147.5K  fans on Facebook and hosts monthly free events to promote women in business.

 

Into The Spotlight with Nicola Moras

Leave a reply

Podcast (show): Play in new window | Download

Subscribe: RSS

How does a person who comes from a small town have 28k followers on Social media….because she knows how to stand out and be VISIBLE.

Coach and Author Nicola Moras, shares her journey about stepping INTO THE SPOTLIGHT; non-coincidence is the name of her second book.

She also shares why not to get hooked on vanity metrics and how to help make your business a financially successful one.

Stay in contact with me here:

Follow Annette’s new Facebook and Instagram page

Mentions on the show:

Nicola’s website
Nicola’s Instagram
Nicola’s Facebook
Goodie Bag

 

Q&A Monday- Ask Annette Anything… How does using controversial language affect a personal brand on social media?

Leave a reply

Podcast (show): Play in new window | Download

Subscribe: RSS

Q: How does using controversial language affect a personal brand on social media?

Today we talk about the importance of ‘personality’ behind the brand.

Today’s question can be read below:

Hello Annette,
It’s always great to watch your sessions and as always, I love the energy. It’s guaranteed to pick me up every single time!

Question: How does using or promoting controversial content on social media especially LinkedIn impact your personal brand?

Example: I seem to have better traction on videos when I use the word Bullsh!t?

I am curious about your thoughts on this and if you would recommend having more candid conversation style video content on LinkedIn?

Enjoy xx

Stay in contact with me here:
Facebook and Instagram page

Got any questions for Annette? Feel free to drop it here

📲 Listen on iTunes – http://apple.co/2LXKDKB