The story of Twisted Healthy Treats, sugar free ice cream. From 6 years of hard slog to flipping the script on their whole business model to now dominating the frozen desserts treats in Australia.
This is a must listen to story!
Such a great insight to business growth with the CEO Cass Spies, she pulls the curtains right back and shares their highs and lows, and greatest business lessons.
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Cass Spies Bio
Cass Spies is the CEO of Twisted Healthy Treats. Cass’ career began when she studied a Bachelor of Science majoring in Food Technology, before travelling to London where she then spent 13 years in the Financial Services industry finishing her career on a high as a Global Project Manager. Upon returning to Australia in 2009 with a young family, Cass fulfilled her dreams of starting her own business and Twisted was born (otherwise know as Cass’ 4th Child..!)
Fast-forward 10 years, Cass is the CEO and Managing Director of Twisted Healthy Treats. Twisted produces healthy treats that have no-added, or lower levels of sugar, are lower in calories and based on clean, natural recipes. Twisted’s treats are available in 2000 supermarket stores nationally, 5000 school canteens across AUS and NZ and they are now available internationally in the USA and China. Together with her team, she has built an amazing Australian brand, that is well on it’s way to becoming Australia’s best (and favourite!) Healthy Treat Manufacturer.