Small Business Silver Linings with Carissa Reiniger

A story of having the courage to change everything you had created to get your product to market fit right.

What’s now in 24 countries and has over 10,000 users, this software company went through the wringer before finally hitting its stride.

In this episode, Carissa Reiniger the founder and CEO of Small Business Silver Linings shares how she never gave up to get her software company into the hands of small business owners to make a proper change in their growth.

We hear first hand about the importance of mixing Integrity, profit and doing good for the world into your business. 



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Mentions on the show:

Small Biz Silver Lining website – 
Covid Business Assessment –
Covid Response Workbook –
Carissa Reiniger’s email –
FREE ON Demand SMB Workshop –


About Carissa

Carissa Reiniger is the Founder & CEO of Silver Lining Ltd. She started Silver Lining in 2005
and created the Silver Lining Action Plan – SLAP! – A methodology that has helped over
10,000+ small business owners in over 24 countries set – and hit their growth goals. She has
worked with major organizations such as Google, The White House, Hewlett-Packard,
Intuit, Citi Cards, Staples, Citrix, and American Airlines to bring more resources and support
to small businesses. She and her work has been featured in places such as The New York
Times, The National Post, The Globe and Mail, Inc Magazine, Entrepreneur Magazine,
Forbes and BizJournal. She is on a mission to help more small business owners make
money doing what they love because she genuinely believes that we CAN change the
economy one small business at a time.


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