Author Archives: Admin

How to START a Follow-Up Call

Today I’m going to teach the BIGGEST mistake people make when doing a follow-up call.

…and the exact thing ‘to DO’ in how to start the conversation to help reduce your nerves and improve your conversions.How to start a

Yes I’m giving you a…SAMPLE SCRIPT

The biggest mistake people make with a follow-up call is this:

They ring up talking about the objection first!

TIP: DON’T RING UP WITH THE OBJECTION!

This starts the call completely in the wrong direction and why it dies in the ass!! LOL
Example of what NOT to do:

“Hi Jenny, great talking the other day, you said you wanted to have a think about xyz. I’m just checking if you have thought about it yet?”

WRONG!!!!!!!

Giving the objection is like feeding fish to the sharks.

You are totally sending your customer into the reason why they didn’t buy and guess what happens when you ring up saying the objection?

They give the same objection again!

Prospect: “Oh no, I haven’t had a chance to think about it yet.”

How to ‘START’ a follow up Call…SAMPLE SCRIPT

So here is my biggest tip on how to START your follow-up call:

Ring up and acknowledge their problem and recall how long it was a problem for.

“Hi Jenny, great talking to you the other day.

I just wanted to give you a courtesy call to touch base and see how I can still help you, as I recall you mentioning you were having trouble with xyz and that it has been a problem for the last two months.”

(Now if you don’t know this, that’s probably another area you need to work on in your sales presentation – collecting that information in the first place in your initial meeting.)

You could continue with something like this:

“So I wanted to call you personally, as I’d like to help you through this and fix it for good.”
Tip: Always sit in the space of truly caring and wanting to help. That way it is delivered in a very congruent way and the customer will feel it.

Starting strong and with a more purposeful intention helps you convert more follow up calls.
Happy following up!
Annette

 

P.s Have you registered for the Webinar ‘How To Sell Without Being Pushy? Hurry last seats grab them here NOW!  

The Fortune is in the Follow-up

Today I’m going to share with you how a client made $60k in a single follow up phone call.

Let me start by saying, this client originally came to me 2 yrs ago being fearful of selling.

Like most business owners she feared of looking pushy. BUT just on Friday she announced on our private Facebook page that she had a client who balked at her prices…but turned it into a $60K sale.

Understand that the $60K didn’t come from the initial sales meeting, she walked away with a hefty objection…PRICE!

The sales conversion actually came from a very good follow-up call.

So today I’ll be sharing with you just one of my three hottest tips (you’ll get the next two in the blogs to come) to do a follow-up call that converts so easily, that it will become your best friend in business!

The Hot PeriodFortune

The Hot Period refers to the gauge on a thermometer. Hot means – VERY KEEN!

This is the easiest period of time to flip the customer into making that transaction.

This is important to know, as it’s when the prospect is still ‘feeling the desire OR ‘feeling the frustration’ that your product or service will fix.

See below the specific hot period for your type of business:

1) Retail: 30mins – 2hrs (the most unforgiving of the three).

2) Online shopping: 24hrs – 10 days (this is a big difference as we have fabulous technology that gives us the ability to use savy re-marekting tools. If you get an enquiry online you’ll convert them easily in 24hrs though we can keep having a product follow them around online that keeps dangling the carrot so to speak )

3) Services (e.g. consultants, graphic designer, office space anything to do with service-based businesses):  3-4 days (normally done as a manual voice-to-voice phone call as email has a lower conversion)

Most of my clients fall under either a service-based business, which means they need to plan a ‘follow-up call’ within 3 days.

(TIP: you should book that call then and there with the customer before they hang up the phone or leave your meeting).

OR

a handful of my clients have an online stores selling physical products. So if that’s you, you’ll need to ensure you have re-targeting pixels set up on your website so that the product continually follows the prospect around when they are online.

…stay tuned for the next follow-up call hot tip.

Success & Happiness,
Annette

The Facebook 20% Rule

Need help with your Facebook ads?

Today I share some of my most recent experience with the 20% Rule

If you haven’t been using Facebook to grow your business then you are leaving some serious money on the table.

Though if you are you are aware of the 20% rule on Facebook, which refers to when adding graphics to a Facebook ad, you can have more than 20% otherwise it can be seen as spammy
(really what it is, is an unfair advantage as it will seriously jump out to your targeted audience)

So today I’m going to pull back the curtain to share some of my recent ads problems and the passes on the 20% rule.

 

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Interview with Sarah Saputra: The Difference between a Business and a Brand

Sarah is the founder of Belle Fever, a global online personalised jewelry store.

Belle Fever designs, manufactures and distributes their jewelry to more than 12 countries around the world.
cc sarah new

Australia is her biggest market and where the new venture of Belle Fever second income stream comes from their Business Builders model, which helps women be able to have the feeling of their own business but without the hassles of the back-end of technology.
Learn:

  • The different mindset between a business and a brand
  • Know your customers’ ‘WHY”
  • Sarah gives hot tips on building your Facebook as cash-cow.

5 Steps to Craft a High-Converting Sales Letter for Dummies

Today I’m giving you full access to my Sales letter ‘cheat sheet’

Have you ever wondered how your sales copy should flow if you are targeting ANY audience…whether it be cold or a warm list?

Let me paint the picture, you have a list of people on your database that hasn’t ever purchased from you.

You know your product/service will help them, but you put it off as you have no idea how to craft that letter, and you are scared of burning your list…right?

So here it is, my 5 Steps to Craft a High Converting Sales Letter for Dummieshigh converting sales letter

1. Connect: How can you build massive rapport in a instance? Know this Rapport = Trust (Even an attention-grabbing headline can build instant rapport, or showing them you really know them in your subheading)

2. Problem: Verbalize their biggest problem, challenge frustration or concern. Offer your solution to the problem (if you have a big-ass solution, break it down into bite-size readable chunks and use bullet points to create easy an read)

3. Proof: Prove you can help them (ensure you collect past client testimonials or if you are new give a freebie in return for honest feedback that you then can use as testimonials)

4. Ask for the sale: 68% of the time a sale is lost because your offer wasn’t clear, you had too many choices or didn’t have a strong call-to-action. Ensure the next step you want them to do is very clear.

5. Fast Action: If it’s a special offer ensure you create urgency or scarcity in your copy to help them act FAST. Or you can add a bonus which also works well for fast-action takers. Ensure it is a true offer and you keep to your word so if any of your customers talk you are seen as truthful with high amounts of integrity.

So now you can start writing your very own high-converting sales letter and stop procrastinating about hitting that list.

Success & happiness,
Annette

Interview with Zahrina Robertson: Creating a Magnetic Brand

If you make a brand about yourself, how would it describe YOU?

Zahrina Robertson talks about how a Personal Brand can help make a difference with how you put yourself out there and the biggest mistakes in the market place that affect your branding image.

Zahrina’s new book launched March 2016, which is titled: ‘Magnetic Branding’ available in Dymocks PLUS, was featured and highly-reviewed by CEO magazine.LOW RES Screen shot of Zahrina Robertson

In this interview she also shares that she has a social enterprise heart on how she helps the indigenous culture and the hottest tips of getting your brand message right across.

Learning Outcomes:

  • Don’t be fearful of putting your visual brand out there
  • Your brand is a magnet 24/7 online and offline
  • The more niche you have – the more success will come.

Who is Zahrina Robertson?

Multi-award winning business woman, International leading world-class expert in personal branding, Zahrina Robertson helps entrepreneurs become sizzling magnetics online and offline to help them generate qualified clients 24/7.

With her extensive knowledge and understanding of branding her effervescent energy has transformed many international business owners mindsets and inspired her team to grow and achieve greatness.

Teamed with her marketing expertise in understanding national and international brands, she has successfully identified the power of personal branding and travels globally, sharing her insights to help people achieve impact, success and profit for their own personal brand.

Zahrina was accoladed the prestigious international award – Maverick of the Year – in the 2015 Asia-Pacific Stevie Awards. She is a renowned international keynote speaker, acclaimed photographer, philanthropist, respected industry author, a children’s book author, as well as mother and partner.

Hello from Hamilton Island!

Hello from Hamilton Island!

I have to say Hamilton Island has been our favourite family holiday to date, hands down!

From snorkeling to swimming with a giant turtle, to accidentally swimming with a sting ray… 13323678_1094587117279996_7893457595254090525_oNO JOKE! It had me screaming and swimming away making a hell of a lot of noise, to then being safe on land holding a koala at their own Wildlife Park.

This ten-day escape has definitely delivered what I needed — ‘time out’ and being ‘in the moment’.

Which bring me to today’s Cashflow Candy interview with Ms. Time Management Queen herself all the way from USA, Dr. Sarah Reiff Hekking.

Allowing yourself to plan your success in EVERY area of your life is key for managing your happiness and what I believe we all need to truly bring the best version of ourselves to our business.

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Personally I have the next big part of the year coming with a stack of new product launches, as we’ll as our Herpreneur Event plus the Billionaire Babes Mastermind retreat … I knew I needed to hit the RESET button.

Do you?

Interview with Dr. Sarah Reiff Hekking: How To Stop Overwhelm & Burn-Out

Do you struggle with feeling overwhelmed as an Entrepreneur?

Business can be such a juggling act if you are continually focused on growing your business and implementing new things.

Hence why today I had to interview an expert in helping you truly thrive and not burnout.

Learning outcomes:

  • Why procrastination and overwhelm are such big issues for entreprenuers
  • Top 4 problems that are related to procrastination, overwhelm, and using your time productively
  • My 5 steps to bust through procrastination and overwhelm and do more of what is meaningful to you

cc sarah 3Who is Dr. Sarah Reiff Hekking?

Dr. Sarah Reiff-Hekking is the founder of True Focus Coaching Inc., a speaker and coach with 20 years of experience helping people create the lives they crave. She is passionate about helping smart people that have a hard time managing their time and their tasks, figure out a way that works for them. She believes that you have to find the time management system that works for you, that solutions are found by paying attention to the present moment, and that just like Michelangelo had to chip away at the stone to find the statue, we have to get rid of all the extra stuff that isn’t the core of your life. More at www.TrueFocusCoaching.com.

 

9 Profit Maximizers Using the Best of Your Sales Time

 

1. Launch dates: Stop cannibalising your future sales! Not only it‘s imperative to plan your year’s launch dates as it helps you bite the bullet and commit but to also know one launch isn’t going to cannibalise your other future sales or offerings..

2. Launch sequences: a great launch needs to have a sequence of perfectly timed emails that are well-thought out in advance. It’s one of the most time-zapping task you can do but critical in timing to build urgency for your offering so your customer don’t miss out on the super special offer.

3. Sales Funnels: a well-crafted sales funnel is based on burying down the hatchets to systematising your emails to create hunger and desire to your list. This is a must that time is put aside … I like to say “I’m in lock down mode” to my team when typing my funnels up.may 31 3

4. Sales appointments: knowing when your ON game is, scheduling sales appointments together helps you stay in flow in the specific area of your brain where you are in the perfect communication and negotiation mode. Just like you need to focus to be in a creative zone, there’s a part of our brain that helps us to be in full flow and in our genius of communication. I book a lot of important sales calls after a speaking engagement as I know I’m in full throttle of my communication genius.

5. Sales Follow-up calls: timing of a sales call is key, leave it too long and your prospect will be cold, leave it too soon and you look desperate. Scheduling a follow-up call not only stops you from chickening out (a lot of people talk themselves out of doing them fearing rejection), it also has a reason to call your prospect with no nasty surprises for them too. Depending on your industry/product, a follow-up call is between half-hour up to 3 days. Retail is fast (30-60 minutes), service-based businesses (24 hours -3 days). All you need to say is “Well, let’s touch base in (insert time), and I’ll answer any question that comes to mind, what’s your best contact number?”

6. Webinar creation time & practice: most people forget how long it takes to actually create their webinar to look ‘pretty’ … I find the most time zapping part is searching for the perfect images. Allow 2-3 days to creating your perfect show-stopping webinar and especially to jump on and practice the flow PLUS all the functions if it’s a new platform. Believe me it’s super nerve racking enough holding a webinar for newbies along let alone trying to understand the functions of the control panel.

7. Sales statistic (reading and analyzing your data): to drive your business sales through the roof you MUST take time out to read & understand your sales data. Data tell you a story, I’m not naturally a data-driven person until I understood what the story was telling behind the data, a move I learnt that at 21 I grew a health clubs sales from a struggling business to a thriving million dollar sales turn over in 6 months. Data is king!

8. Facebook ads statistics (reading and analyzing your data): firstly, if you’re not using Facebook ads for your business you’re crazy and quite probably leaving a stack of money on the table. Just like above taking 30 minutes everyday to read, your Facebook ads data will create a significant shift in sales….and more importantly profitability. I have one client who ONLY markets on Facebook and her profit margins are now at a whopping 55% turning over $1.3 mil a year… Not bad for a small business and a social media platform.

9. Learning time: your business will never outgrow the person who drives it. If that’s you, block out a learning time for yourself to continually grow either your expertise or examine your weakness and flaws in your business.

*btw: if you have a business that is 3 years old or over, email me personally at success@annettelackovic.com as I know a government grant that is super easy to get to help you learn more in growing your business sales.

Headlines That Convert

This is the best way to help get your emails read.

Did you know that 80% of your success in your email newsletter marketing and leadpages is based on your headline?

The purpose of your headline is to do one thing…to read the next line.shocking news

The next goal is to get them to read the line after that.

If you can write it so they go 4 sentences deep, then you will know your copy is grabbing them by the shirt and pulling them in…and you’ll sell more.

Here’s 5 ways to get your hottest headline 

  • Write how they speak – write exactly how they speak. I did a survey once to get my text title line ever and it was exactly how my customers say it.
  • Do a brain dumb – make yourself  sit down for 10 minutes and see how many headlines you can pump out in 10 minutes…now get ready for the really dumb ones, they are the first to come. Some of the dumb ones will be your best!
  • Ask yourself  “what is the outcome or feeling my customer is chasing or experiencing right now?” create a headline around that.
  • Whenever you see a subject line that jumps out at you in your inbox, create a file to help you.
  • Test out some headlines by split-testing. The easiest way to do this would be using Facebook ads as a stand-alone or split test on a lead page…you’ll find out very quickly what truly resonates with your audience within 24 hours.