Author Archives: Admin

5 Steps to Craft a High-Converting Sales Letter for Dummies

Today I’m giving you full access to my Sales letter ‘cheat sheet’

Have you ever wondered how your sales copy should flow if you are targeting ANY audience…whether it be cold or a warm list?

Let me paint the picture, you have a list of people on your database that hasn’t ever purchased from you.

You know your product/service will help them, but you put it off as you have no idea how to craft that letter, and you are scared of burning your list…right?

So here it is, my 5 Steps to Craft a High Converting Sales Letter for Dummieshigh converting sales letter

1. Connect: How can you build massive rapport in a instance? Know this Rapport = Trust (Even an attention-grabbing headline can build instant rapport, or showing them you really know them in your subheading)

2. Problem: Verbalize their biggest problem, challenge frustration or concern. Offer your solution to the problem (if you have a big-ass solution, break it down into bite-size readable chunks and use bullet points to create easy an read)

3. Proof: Prove you can help them (ensure you collect past client testimonials or if you are new give a freebie in return for honest feedback that you then can use as testimonials)

4. Ask for the sale: 68% of the time a sale is lost because your offer wasn’t clear, you had too many choices or didn’t have a strong call-to-action. Ensure the next step you want them to do is very clear.

5. Fast Action: If it’s a special offer ensure you create urgency or scarcity in your copy to help them act FAST. Or you can add a bonus which also works well for fast-action takers. Ensure it is a true offer and you keep to your word so if any of your customers talk you are seen as truthful with high amounts of integrity.

So now you can start writing your very own high-converting sales letter and stop procrastinating about hitting that list.

Success & happiness,
Annette

Interview with Zahrina Robertson: Creating a Magnetic Brand

If you make a brand about yourself, how would it describe YOU?

Zahrina Robertson talks about how a Personal Brand can help make a difference with how you put yourself out there and the biggest mistakes in the market place that affect your branding image.

Zahrina’s new book launched March 2016, which is titled: ‘Magnetic Branding’ available in Dymocks PLUS, was featured and highly-reviewed by CEO magazine.LOW RES Screen shot of Zahrina Robertson

In this interview she also shares that she has a social enterprise heart on how she helps the indigenous culture and the hottest tips of getting your brand message right across.

Learning Outcomes:

  • Don’t be fearful of putting your visual brand out there
  • Your brand is a magnet 24/7 online and offline
  • The more niche you have – the more success will come.

Who is Zahrina Robertson?

Multi-award winning business woman, International leading world-class expert in personal branding, Zahrina Robertson helps entrepreneurs become sizzling magnetics online and offline to help them generate qualified clients 24/7.

With her extensive knowledge and understanding of branding her effervescent energy has transformed many international business owners mindsets and inspired her team to grow and achieve greatness.

Teamed with her marketing expertise in understanding national and international brands, she has successfully identified the power of personal branding and travels globally, sharing her insights to help people achieve impact, success and profit for their own personal brand.

Zahrina was accoladed the prestigious international award – Maverick of the Year – in the 2015 Asia-Pacific Stevie Awards. She is a renowned international keynote speaker, acclaimed photographer, philanthropist, respected industry author, a children’s book author, as well as mother and partner.

Hello from Hamilton Island!

Hello from Hamilton Island!

I have to say Hamilton Island has been our favourite family holiday to date, hands down!

From snorkeling to swimming with a giant turtle, to accidentally swimming with a sting ray… 13323678_1094587117279996_7893457595254090525_oNO JOKE! It had me screaming and swimming away making a hell of a lot of noise, to then being safe on land holding a koala at their own Wildlife Park.

This ten-day escape has definitely delivered what I needed — ‘time out’ and being ‘in the moment’.

Which bring me to today’s Cashflow Candy interview with Ms. Time Management Queen herself all the way from USA, Dr. Sarah Reiff Hekking.

Allowing yourself to plan your success in EVERY area of your life is key for managing your happiness and what I believe we all need to truly bring the best version of ourselves to our business.

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Personally I have the next big part of the year coming with a stack of new product launches, as we’ll as our Herpreneur Event plus the Billionaire Babes Mastermind retreat … I knew I needed to hit the RESET button.

Do you?

Interview with Dr. Sarah Reiff Hekking: How To Stop Overwhelm & Burn-Out

Do you struggle with feeling overwhelmed as an Entrepreneur?

Business can be such a juggling act if you are continually focused on growing your business and implementing new things.

Hence why today I had to interview an expert in helping you truly thrive and not burnout.

Learning outcomes:

  • Why procrastination and overwhelm are such big issues for entreprenuers
  • Top 4 problems that are related to procrastination, overwhelm, and using your time productively
  • My 5 steps to bust through procrastination and overwhelm and do more of what is meaningful to you

cc sarah 3Who is Dr. Sarah Reiff Hekking?

Dr. Sarah Reiff-Hekking is the founder of True Focus Coaching Inc., a speaker and coach with 20 years of experience helping people create the lives they crave. She is passionate about helping smart people that have a hard time managing their time and their tasks, figure out a way that works for them. She believes that you have to find the time management system that works for you, that solutions are found by paying attention to the present moment, and that just like Michelangelo had to chip away at the stone to find the statue, we have to get rid of all the extra stuff that isn’t the core of your life. More at www.TrueFocusCoaching.com.

 

9 Profit Maximizers Using the Best of Your Sales Time

 

1. Launch dates: Stop cannibalising your future sales! Not only it‘s imperative to plan your year’s launch dates as it helps you bite the bullet and commit but to also know one launch isn’t going to cannibalise your other future sales or offerings..

2. Launch sequences: a great launch needs to have a sequence of perfectly timed emails that are well-thought out in advance. It’s one of the most time-zapping task you can do but critical in timing to build urgency for your offering so your customer don’t miss out on the super special offer.

3. Sales Funnels: a well-crafted sales funnel is based on burying down the hatchets to systematising your emails to create hunger and desire to your list. This is a must that time is put aside … I like to say “I’m in lock down mode” to my team when typing my funnels up.may 31 3

4. Sales appointments: knowing when your ON game is, scheduling sales appointments together helps you stay in flow in the specific area of your brain where you are in the perfect communication and negotiation mode. Just like you need to focus to be in a creative zone, there’s a part of our brain that helps us to be in full flow and in our genius of communication. I book a lot of important sales calls after a speaking engagement as I know I’m in full throttle of my communication genius.

5. Sales Follow-up calls: timing of a sales call is key, leave it too long and your prospect will be cold, leave it too soon and you look desperate. Scheduling a follow-up call not only stops you from chickening out (a lot of people talk themselves out of doing them fearing rejection), it also has a reason to call your prospect with no nasty surprises for them too. Depending on your industry/product, a follow-up call is between half-hour up to 3 days. Retail is fast (30-60 minutes), service-based businesses (24 hours -3 days). All you need to say is “Well, let’s touch base in (insert time), and I’ll answer any question that comes to mind, what’s your best contact number?”

6. Webinar creation time & practice: most people forget how long it takes to actually create their webinar to look ‘pretty’ … I find the most time zapping part is searching for the perfect images. Allow 2-3 days to creating your perfect show-stopping webinar and especially to jump on and practice the flow PLUS all the functions if it’s a new platform. Believe me it’s super nerve racking enough holding a webinar for newbies along let alone trying to understand the functions of the control panel.

7. Sales statistic (reading and analyzing your data): to drive your business sales through the roof you MUST take time out to read & understand your sales data. Data tell you a story, I’m not naturally a data-driven person until I understood what the story was telling behind the data, a move I learnt that at 21 I grew a health clubs sales from a struggling business to a thriving million dollar sales turn over in 6 months. Data is king!

8. Facebook ads statistics (reading and analyzing your data): firstly, if you’re not using Facebook ads for your business you’re crazy and quite probably leaving a stack of money on the table. Just like above taking 30 minutes everyday to read, your Facebook ads data will create a significant shift in sales….and more importantly profitability. I have one client who ONLY markets on Facebook and her profit margins are now at a whopping 55% turning over $1.3 mil a year… Not bad for a small business and a social media platform.

9. Learning time: your business will never outgrow the person who drives it. If that’s you, block out a learning time for yourself to continually grow either your expertise or examine your weakness and flaws in your business.

*btw: if you have a business that is 3 years old or over, email me personally at success@annettelackovic.com as I know a government grant that is super easy to get to help you learn more in growing your business sales.

Headlines That Convert

This is the best way to help get your emails read.

Did you know that 80% of your success in your email newsletter marketing and leadpages is based on your headline?

The purpose of your headline is to do one thing…to read the next line.shocking news

The next goal is to get them to read the line after that.

If you can write it so they go 4 sentences deep, then you will know your copy is grabbing them by the shirt and pulling them in…and you’ll sell more.

Here’s 5 ways to get your hottest headline 

  • Write how they speak – write exactly how they speak. I did a survey once to get my text title line ever and it was exactly how my customers say it.
  • Do a brain dumb – make yourself  sit down for 10 minutes and see how many headlines you can pump out in 10 minutes…now get ready for the really dumb ones, they are the first to come. Some of the dumb ones will be your best!
  • Ask yourself  “what is the outcome or feeling my customer is chasing or experiencing right now?” create a headline around that.
  • Whenever you see a subject line that jumps out at you in your inbox, create a file to help you.
  • Test out some headlines by split-testing. The easiest way to do this would be using Facebook ads as a stand-alone or split test on a lead page…you’ll find out very quickly what truly resonates with your audience within 24 hours.

Interview with Diane A. Ross: The Difficult Conversation Specialist

Imagine feeling totally calm and in control when needing to have a difficult conversation.

Image being able to walk away from that difficult conversation knowing both of you feel pleased with the outcome.

Sounds to good to be true? Well, I’m here to say expert Diane A. Ross has groomed a system for you to be able to get even the hardest things to say out on the table and walk away peacefully.

Learn:

  • The importance of having a reaction management plan when you go into a difficult conversation.
  • Secrets to manage the other persons reactions.
  • Insider secrets to keep yourself calm and your own reactions in check so you can stay on track to have your message heard.
  • What is the #1 biggest mistake people make when it comes to Difficult Conversations?
  • What is your best tip to help people have the confidence to have difficult conversations?

….and what to say if someone has bad breath or B.O….yep I kid you not 🙂

 

Who is Diane A. Ross?cc diane

A 2013 semi-finalist for North America’s Next Greatest Speaker Competition hosted by the prestigious eWomen Network and author of The Elephant of the Office: Super-Simple Strategies for Difficult Conversations at Work, and Do You Want to Be Right or Do You Want to Have More Sex, 50 Quickies to a Happier Wife, Diane A. Ross, teaches entrepreneurs and professionals how to tackle conflict fearlessly.

A sought-after litigation lawyer with 14 years under her belt, Diane A. Ross believed she was a communication expert; that is, until she learned that her guns-blazing communication style that won cases in the courtroom was actually damaging the relationships in the rest of her life. This realization was the beginning of over 10 years of digging to uncover the secrets of effective communication in times of conflict. Diane devoured research, trained in Advanced Negotiation and Mediation at Harvard Law School, became a Certified Executive Coach and, in 2013, started Elephant Conversations to bring her system for tackling difficult conversations to the world, knowing that each one of us could be ONE conversation away from having ANYTHING WE WANT.

Today, Diane is proud to be sharing her easy-to-implement tools with hundreds of people and organizations through webinars, speaking events, and free training nuggets at www.ElephantConversations.com.

 

Pssst….You can grab the Elephant Conversations Book here.
Grab Dianes bi-weekly 2-minute takeaway hot tips here: http://www.elephantconversations.com

Facebook Ads…For Dummies

Facebook ads have been the absolute BEST way to do cost effective target marketing for my business. Though let me share that I’ve certainly had my fair share of good and bad experiences.

I’ve had someone who was sooooo AMAZING that when they decided they wanted to give up marketing I cried.

I’ve also experienced the complete opposite too!

Having so called ‘experts’ as they couldn’t get an ad approved (costing me to cancel an event date on an Australian tour back in 2013), to another who was costing me $11 per click…if you don’t know if that’s a lot of $$$ or not let me clear that up by saying that’s “RIDICULOUS!” fb ads 2

Over the years I knew it was about me getting great at learning how to do it myself or try to hire another expert.

TARGET MARKETING

What I LOVE most about Facebook marketing, is that it allows you to zero in on different target markets.

You can have it so specific you could target all the women who love Oprah, Watch My Kitchen Rules, aged between 35-55 who live in Sydney and your advert will pop up on their screens.

Questions you need to ask yourself is what does my customer like to do, where do they hang out, watch on TV, music style, read etc.

So if you haven’t identified your target market yet, check out watch my video ‘on target marketing’.

Now, you can also go deeper by creating specific profiles and saving them, e.g. I have profiles specifically designed for Events audiences, product sales OR a webinar advertisement all the way to a profile on ‘female buyers’ profile.

READING YOUR FACEBOOK AD STATISTICS

The 3 most basic things I look for is:

COST – I like to keep my Facebook marketing CPC (Cost per click) below 94 cents. Every now and again depending on the product or offering I’m advertising, it can go all the way down to 47 cents and no more than $1.16 per click.

CPC vs. Result & REACH – Ensure you look at your REACH & RESULTS, as the cost per click could be less on one ad but it hasn’t been showed as many times to the audience so you’re not comparing apples with apples. This is what’s important when you are doing your split-testing.

SPLIT-TESTING – If you are not split testing your ads you are being either too arrogant or totally oblivious how it helps you. Sorry but yes I’m being brutally honest with this one for your own good. I had a set of ads going out for a sales product I have in the fitness industry. I thought hands down that I KNEW which image was going to be the winner… after just three hours of split-testing, it was the least performing out of 4 ads.

Your stats don’t lie! I loved the Image so much I persisted for another 24 hours, it continued being the worst performer.

Split-test your ads; from the message in your copy, to the headline/title, to the pic, the word placement on a picture, colours, anything and EVERYTHING that can be tested.

NOTE: make sure when you split-test you ONLY are split-testing one thing at a time so you know it’s the pic, or it’s the header. Make changers over that period of 24 hours to perfect the advert if possible.

HOW MUCH SHOULD I SPEND?

Every market is different. Though my market is the information industry, I’m not driving traffic to an online shop but as far as I know the stats seem to be similar with my private clients that do.

They way I teach and what I do is that I throw a lot of money at my ads in a shorter amount of time. I see people using $10 a day for a massive marketing campaign and having it run over two weeks with little success.

For me that’s not fast enough for my split-testing results. I wouldn’t find out for 5 days at that rate.

PLUS the longer your ad is up, the further down the list of least likely people to your profile category it will be showing up on their feed. So I suggest use what you were going to in that 2-week period over 3-4 days. It will give you greater success and impact on conversions.

P.S. I’m not a Facebook expert marketer, I’m purely sharing my results and learnings to give you some of the very basics to look for AND to give you confidence to do it and be successful. Facebook changes CONTINUOUSLY. There’s a high chance that what I’m telling you today might be insignificant in 12 months’ time as they have found a way to track it automatically in some fabulous way!

Interview with Jane Lu: Founder & CEO of SHOWPO

TURNOVER of $10MIL in 2015
877 thousand Instagram followers

Jane shares her hilarious journey of entrepreneurship. You cannot deny the willpower to succeed with her story.

Jane pretended that she was going to work for 2 years for her parents, whilst all along she had created a fashion business that was soon to take young Australian women by storm.

Learn Jane’s most significant decisions that took her business form Start-up to $10Mil in turnover in just a year!

Jane is the Founder and CEO of the online fashion store Showpo.

cc janeShowpo is focus is on being on-trend, affordable and providing exceptional customer service and fast delivery. Jane previously worked in corporate finance, but after returning from overseas travels, couldn’t adjust back to cubicle life and quit her job to start her own business. Her first business failed, however, it was a stepping stone to building Showpo to where it is today. What started off with a laptop and 2 shelves of clothing in her parents’ garage in September 2010, through being disruptive in the retail and social media space has made Showpo now a well-known and loved clothing store for girls around the world.

Jane has also recently co-founded a business group encouraging and supporting female entrepreneurship. With the cheeky name “Like-Minded Bitches Drinking Wine” this group has now over 2,100 members after just 6 months and hosts monthly free events to promote women in business.

Quick starts: FY15 turnover $10m, 877k instagram followers, 14 staff members

Make Your Brand as Addictive as Coffee

Imagine if you knew the secret ingredient to making your brand or business as addictive as coffee?

Big promise, right?

In today’s article I’ll walk you through the exact three things that come up in every successful brand.

Think CHANEL v’s Dior or UBER v’s Taxi’scoffee 2 (2)

For the last month I’ve been holding a Monday morning sales meeting for one of my clients and one of the team members came in super late to the meeting. CRAZY thing was he had made time to grab his morning takeaway coffee!

Let’s just say that totally pee’d me off as I imagine him knowing he was running late but he still made time to stand in line, order and wait for it!

Then the idea occurred … how can we make our business’s create such a burning need?

Now, there’s not just one secret that makes a brand addictive as I noticed they all have some very individual reasons why they have had success. BUT there are some key fundamentals that stand out amongst them all.

1) Consistency

Consistency in quality, Consistency in follow through, consistency in service, consistency with your message… internally with your team and externally to your marketing. The list goes on when it comes to consistency!

How much repeat business do you get right now? When customers come back to you time and time again they expect to receive the same level of quality/service as they did the first time.

Think about how we eat out at cafes and favourite restaurants …leading brands are always consistent. You know exactly what you are getting like MacDonald’s…ok don’t shoot me but we all know they are consistent with service, delivery time and the type of food you are getting.

It’s when we have to wait is when we get upset or don’t get asked the up-sell question “would you like fries with that” is when we notice it as it’s inconsistent to what we have been trained to expect just from McDonald’s.

Hence why people love to get coffee from the same place, day in and day out. They know exactly what they are going to have, how it’s going to taste, how much it’s going to cost, how good the service is, how long the wait time is and not to mention the caffeine addiction… okay maybe we can’t complete with that one!

2) Competitive edge

Is your industry crowded?

I’m sure the answer is yes!

So what do you need to do to stand out from the crowd? You have to continually reinvent yourself, the product, the branding…or ask yourself what do I have to do to stay current to your markets needs?

Mac for Apple computers wasn’t the leader at one stage in computers, though they became king due to continually going beyond customers’ expectations and delivering cutting edge products of it’s industry.

Any sports team plays to win and so does any big brand. They don’t sit back and follow, they stand out to dominate and optimise being seen.

So are you continually marketing, launching new offerings or even better seeing the weakness in your competitors and fulfilling it?

…Think UBER vs. Taxi’s? They see the weekend and you can book a Cab by an app, it’s cheaper, has you feel like you have control as you can view where your ride is, make it easy for no cash exchange – its all digital.

Look at your how your competitors see the gap, there are customers out there for opposites, think CHANEL vs. DIOR, there’s smooth peanut butter lovers vs. crunchy peanut butter lovers…and then there are also the haters so they go for Jam.

3) Exposure

How do you get your business unknown to known?

Those who can saturate the market the more they’ll be heard…you could be the best graphic designer in the world but if you are not getting enough exposure you’ll remain the world’s best kept secret.

A distinctive, successful brand has the ability to reach consumers through multiple channels.

The more the marketing budget the higher advantage they have, but what if you are playing with a small budget?

That’s where forming alliances and partnerships really can be the key and using things like re- targeting online for your ads to be able to pop-up on the right Facebook feed, or follow them around if they visited your website.

Jane Lou from Sho Po said on her interview on my Cashflow Candy Podcast when I asked her “What would you do differently with Sho Po if you had to start from scratch again?” (formally know as Show Pony) she said “I would not have been scared to throw money into marketing. As soon as I did that, it made the biggest difference in my sales”.