Tag Archives: sales

Have Your Customers Buy Without The Hard Sell with Annette Lackovic

Have Your Customers Buy Without The Hard Sell with Annette Lackovic

Money is about energy…sales is about energy….EVERYTHING is ENERGY. If you want to improve your sales$$$$ listen to this interview in full!

It was a please to be interviewed by the Influence By Design host Samantha Riley.

Here’s a snippet of the interview content if you want help with your mindset around sales go listen to it today.

“Traditional sales process teaches asking question and navigating objections, but, it doesn’t encourage depth and a genuine connection.” In this episode of Influence By Design, we discuss how to have your customers buy without the hard sell with Annette Lackovic.

  • Annette’s journey to discovering her love for sales (02:00)
  • The Reverse Selling Method – what it is and how to build it (07:49)
  • The challenges in setting up the sales process (13:30)
  • The most important rule to remember in follow-ups (18:45)
  • How to avoid wasted potential and consistently scale your business (27:38)
  • “The golden rule in sales and follow-up is the longer you wait, the energy dies.” -Annette Lackovic
  • “Nothing makes you scale faster than hiring someone.” -Annette Lackovic
  • “You and your business have infinite potential.” -Annette Lackovic
  • “The old adage, ‘it’s faster to do it myself’ is one of the biggest beliefs that hold people back.” -Samantha Riley

Listen to the full interview 👇

457: Have Your Customers Buy Without The Hard Sell with Annette Lackovic

Q&A Monday Ask Annette Anything...

I’m going to share a perfect example of how NOT to close a sale. Do this and you will lose your chances of gaining a new client.

Firstly let me ask…how much is a sale worth to you? …meaning if you sold one of your biggest ticket products?

Eg like a coaching program, a consultancy fee, a membership etc.

If you are selling a service/product that has a ‘Big Price Tag’ then listen to this as this is a fatal mistake most people making and has then lost most of their sales.

Today I share with you a perfect example of a poor sales process that has been presented to me as a customer that  I’m going to share exactly what went wrong so you don’t do this in your business.
Got a question for me?
… I’d love to answer it send it HERE

Stay in contact with me here:
Facebook and Instagram page

📲 Listen on iTunes – http://apple.co/2NcI4VA

Q&A Monday Ask Annette Anything...

Have you been thinking about launching a new product?

Launching a product can be as stressful as actually creating one, but the best time to launch is when another product of yours is reaching the peak of its sales success so that you can keep that much-needed cash flow coming in to keep the business afloat and also ride that momentum into the next wave of sales. Listen in to take note of the effective strategies I’m going to share.

Got a question for me?
… I’d love to answer it send it HERE

Stay in contact with me here:
Facebook and Instagram page

📲 Listen on iTunes – http://apple.co/30yeHkb

Q&A Monday Ask Annette Anything...

How are your sales going?

Today I’ll share with you this groundbreaking formula (Well, I’ve taught it for years, but why reinvent something that is awesome).

This formula helps you know EXACTLY how many sales appointments you need to be booked in to reach your target.

I know talking numbers might not totally excite you, but I PROMISE once I teach you this, you might just start LOVING them and thank me.

In this episode, I’ll share the difference between a budget and target… and what percentage you need, to make a profit.

Also, I’ll share a gift with you. Yep! A free download that you can get HERE

Got a question for me?
… I’d love to answer it send it HERE

Stay in contact with me here:
Facebook and Instagram page

📲 Listen on iTunes –  http://apple.co/3u2rMz8

Ep#30 – Women Selling and Money Blocks

Do you have fears around selling?

Or perhaps find it ‘hard’ to CONSISTENTLY bring money into your business?

Today we talk about women selling their product/services…. and money blocks.

The blocks sometimes aren’t even about bringing in money, instead you have reached the limit as far as your psychological wallet is concerned…or tribal ( listen to the end of the interview as we go deep with this as I share some magic shit that even I was blown away! LOL)

If you have any of these problems below; listen to the interview:
  • My business revenue has stayed the same for the past year…why?
  • I’m scared to ask for the sale.
  • I’m not born to be a salesperson.
  • I hate selling.
  • I’m just sh*t scared to sell.
  • How do I explain my products when selling
Mentioned on the show:



Secret ‘Sales Copy’ Formula

Do you ever struggle with sales copy?

Well you’ll love this below if you do, read on.

Today I will be sharing with you a formula that will increase your website and lead page conversion…

..and the best part is it’s super easy for you to learn and apply!

Let’s face it, killer copy makes your customer take action.

This simple formula helps empowers your customers to buy from you faster, that’s no B.S!

Stop the frustration of your website not converting sales or low enquiries. You worked so hard making it look beautiful.

Apply this simple formula and start feeling confident in seeing instant results (as long as you have traffic visiting your page).

NOTE: Most of the time your high level of product expertise is actually what’s killing your copy currently…why? The more you know about your product/service, the the more logical your explanation it will be.

Why? Because it’s a high chance you’re killing the sale with wayyyy too much of the wrong detail.

Experts don’t realise that they get caught up with heavy logical jargon that dis-empowers their customers to take action.

Straight talk for a moment…belwo you’ll see the formula and the good news is you’ll be great at the P.

It’s the last two parts of the formula that follow is what needs the most focus.

The O and the E, these both connect to the customer power of their emotion which is how people buy and also helps logically justify their purchase. Pack your description with more punch around the feelings and outcomes and you’ll start seeing the difference in your conversions.

*I’ve written a very simple example below making it so transparent for you to see exactly how easy this formula is to use. PLUS a real life story about a famous online sports shop called Style Runner.

Here’s the formula:  P-O-E

P – Product: What it is, how it works, how many times they need to use it, a service you have or a feature of a product.

O – Outcome: What is the outcome of the product, the solution it fixes, the results it give, the impact it has.

E – Emotion: How will the customer feel from the outcome mentioned above, how will they stop feeling? How will they start to feel? How will it impact them emotionally?

On every paragraph when you talk about your product in your copy, link it to the ‘outcome’ the product will give them, followed by linking it to an ’emotion’ the customer will feel from the outcome. This is what my hubby and I call Green-braining your website. Green is for GO…

Here’s an example I think most people would understand as most of us have had a website built for it before.

To make it super easy to see how it works, I will place a P, O or E when it flowed into each part of the formula:

Website Designer: Here at website world (P) we can build you a WordPress website (O) that will have you stand out against your competition. (E) Feel confident whenever your potential customer lands on your website, knowing that they will feel empowered to buy. (P) Get unlimited pages created, such as the all important ‘About Us’ page, ‘Blog’ page and product pages, (O) that will be easy for your customers to navigate around (E) so you don’t have to feel frustrated in cutting out some of your best content as our websites can hold everything your business needs.

Now to really step it up a notch try and reverse the formula and start with the emotion first.

Quick story about Style Runner. In 2012 they learnt how to ‘green brain’ their website from listening to my husband and I talk about a similar formula. Over that weekend they placed emotional connection to every item of clothing description and BOOM…300% increase in sales the next 30 days.

This is the power of being able to draw your customers into your content and let your copy do the selling.

Success & Happiness