Tag Archives: Flora and Fauna

Brookfarm- Australia's Leading Producer Of Gourmet Macadamia Products

From businesswoman to an awards judge to a firefighter with Pam Brook.

It all started when Pam was playing a blindfold game with a group of friends. The game was to stab a pin on the map of Australia and relocate there. The game that started out as tongue and cheek is what ended up leading Pam Brook to her new life’s journey.

The becoming of what is known today as Australia’s leading producer of gourmet macadamia food products.

Pam Brook is co-founder of Brookfarm. Brookfarm was the NSW and Australian Telstra Business of the Year in 2007. After years of numerous awards, Pam now is a judge of the Telstra Business Awards and shares her professional view as a judge, giving great insights and advice.

Brookfarm is Australia’s leading producer of gourmet macadamia products known for its Macadamia Mueslis, Walkabout Mixes, and their newest snack “Puffcorn” which is perfect to munch on while sipping on a glass of your favourite drop…guilt free of calories!

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About Pam

Pam Brook is co-founder of Brookfarm, which she established with her husband Martin Brook in 1999. Brookfarm was the Telstra Business of the Year in 2007 and is Australia’s leading producer of gourmet macadamia products known for its Macadamia Mueslis, Walkabout Mixes, etc. From humble beginnings at the Bangalow markets, Brookfarm is now a vibrant food producing company with a team of 60 and growing. Brookfarm’s products are sold throughout Australia and exported to 12 countries including the USA & Europe. Customers include Domestic & International airlines.

Born in Melbourne, Pam has a Bachelor of Dental Science at Melbourne University and an MBA at Southern Cross University. She has extensive experience in product & brand development and sustainable business management. She is a great believer in a nutritionally balanced diet and a healthy sustainable food chain. She has a passion for the growth and development of the regional food industry and is the Chair of Northern Rivers Food.

She has a passion for producing delicious real food and making a difference for her community and the environment

Flora & Fauna – The Largest Vegan, Eco-Friendly Online Store In The World

It took 2 years before Julie made the decision to burn her full-time employment bridges to play full out with Flora & Fauna. Until then, she had been working on her business at night.

Only 3 short years after that decision, Flora & Fauna became known as the largest vegan, eco-friendly store in the world. Julie found herself gracing the stages of accepting awards for Telstra Small Business in NSW, Best online retailer 2018 ORIAs as well as Top 50 People in Australia for eCommerce.

How did it all start?

Julie Mathers found herself looking at the ingredients of a lipstick which then started the query “… what is actually in this product?” “Has it been tested on animals?”

The more she questioned the more she realized that there was a massive hole in the marketplace, for needing more integrity and transparency of products in skincare and beauty.

What started as an online store 2014 with 300 products in beauty, has now rapidly grown to 8000+ products, anything from houseware goods, to food to fashion.

This down to earth “Mother Teresa of retail”, that’s what I coined her on the show, is one the first Australian businesses to be certified with BCorp (known for better business). Julie shares the grueling audit that her business went through to get the tick of approval and badge of honor….please understand that only 200 businesses today in Australia actually have it! WOW! Right?

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Enjoy this interesting interview about amazing organic growth (Pardon the pun)


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About Julie

Julie Mathers is the CEO and Founder of Flora & Fauna, the world’s largest 100% vegan store. Flora & Fauna is focused on driving
change and empowering customers. Julie is passionate about using her skills and platform for purpose.

Julie founded Flora & Fauna 5 years ago with a clear vision to be the most responsible retailer possible with the best customer service.

Flora & Fauna was named Best Small Online Retailer at the 2018 ORIAs and won Telstra Small Business of the Year for NSW in 2018.

Flora & Fauna is also a proud BCorp. Flora & Fauna is 100% carbon offset, has saved over 30 tonnes of plastic from hitting landfill by
shipping orders plastic-free, offers a recycling scheme and supports charity partners such as Where Pigs Fly.

Julie has a strong personal desire to create change for the better and frequently mentors and speaks about responsible retailing and
small business. Julie was named Number 1 in the 2019 “Top 50 People in Australian eCommerce” and Business Person of the Year this
Year at the 2018 Gala Awards.

Prior to founding Flora & Fauna, Julie has worked in the UK, Europe, Asia and now Australia for the last ten years. She has worked in
consulting, private equity and with many retailers, including senior leadership roles in Woolworths, Coles and APG & Co.


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