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How To Increase Attendance in Group Coaching Programs
As coaches, we can feel major pressure of getting our clients results, ensuring they stay motivated not to mention the burden when they want to cancel and it’s a long term contractual coaching programs (such as Masterminds & Group Coaching programs)
We are all human, and understand that our clients can get demotivated from time to time. But the last thing you want is to have them completely fall off the wagon.
I don’t know if you have ever had the feeling of the realisation that you haven’t seen a member of your group for months…let’s just say it can be a nerve-racking feeling and there’s always that internal feeling like you should’ve realised sooner and reached out to them.
Or even worse…
… you realise it when their membership is about to finish and now you have no hope of getting them to resign as it has been ‘a waste of money’ in their mind.
I’ve been there. Hence, why I am passionate about walking you through this, as it’s 3 very easy fixes.
Today, I share with you easy-to-do strategies to help boost the attendance rate of your coaching group programs and allow you to introduce a 5-star service that will help you sleep soundly at night.
So many of us are focused on 12-month membership sales for memberships, mastermind programs, and contractual agreements.
And if you don’t have the behind-the-scenes infrastructure to help the unmotivated turn-up, then you’ll have a very hard time renewing them…more importantly delivering what you promise.
So today, I’m going to share with you our CONVERT Club Customer Care process that we do to record the attendance in a group coaching program:
- The importance of a ‘kick off call’
- The Scoreboard spreadsheet
- The ‘30-day and 45-day non-attender’ email
- “The Fluffer” – What is it and why it’s important
- 90-day before renewal touch point
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